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American Athletic Conference Debuts New Logo

The American Logo

May 30, 2013

PROVIDENCE, R.I. – The American Athletic Conference unveiled its new logo and marks today, giving the reinvented conference a new visual identity. The creation of the logo and marks is a part of the ongoing branding of The American, formerly known as the Big East. The new logo features a simple, athletic letter A in red, white and blue, which each institution can customize with its own colors.  The marks were created by LeslieAnne Wade and MadCreek Advertising.

“As with the creation of our name, we worked directly with our institutions, sports marketing experts, media partners and design agencies to create and evaluate a variety of logo options,” said Commissioner Mike Aresco. “We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input. The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution. We believe this bold mark and our series of ancillary marks will support our conference name and the values that our name represents. In addition, our partners at ESPN and CBS agree that its strength, simplicity and elegance will resonate well on TV,” concluded Aresco.

The process of creating and choosing a new logo is an important step in the rebranding process for the American Athletic Conference.  From the unparalleled realignment of two athletic conferences, to securing multi-platform broadcast exposure with ESPN and CBS, to developing a new name, logo and overall identity, The American has undergone a unique, first-of-its-kind rebranding experience within college athletics.

The American Athletic Conference will assume its new name on July 1, when it will also launch the full version of its website at www.TheAmerican.org. Until then, TheAmerican.org will feature basic information on the Conference and its member schools.

Beginning with the 2014-15 academic year, The American will consist of the University of Central Florida, the University of Cincinnati, the University of Connecticut, East Carolina University, the University of Houston, the University of Memphis, Southern Methodist University, the University of South Florida, Temple University, Tulane University and the University of Tulsa. The U.S. Naval Academy will become a football-only member in 2015.

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UConn
TDECU Stadium
7:00 PM
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09/29/16
UCF
at UCF
Orlando, Fla.
6:00 PM
Tulsa
Tulsa
Athletics/Alumni Center
7:00 PM
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09/30/16
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Tampa, Fla.
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SMU
SMU
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1:00 PM
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Temple
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at UCF
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3:00 PM
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Houston Pentathlon
Houston Pentathlon
CRWC NATATORIUM
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at HBU Invitational
Houston, Texas (HBU)
4:00 PM
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Navy
at Navy
Annapolis, Md.
2:00 PM
Audio Tickets
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Alvin Community College
vs Alvin Community College
Spring, Texas
10:00 AM
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Texas State
vs Texas State
Spring, Texas
12:00 PM
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Missouri State Invite
Springfield, Mo.
T
10/09/16
Navarro College
vs Navarro College
Spring, Texas
10:00 AM
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San Jacinto College
vs San Jacinto College
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2:00 PM
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Uconn
Uconn
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1:00 PM
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USF
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Tampa, Fla.
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The Woodlands, Texas (Fazio Course - Carlton Woods)
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The Woodlands, Texas (Fazio Course - Carlton Woods)
All Day
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Pearland, Texas (Golfcrest Country Club)
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Cincinnati
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Cincinnati, Ohio
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Cincinnati
Cincinnati
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at Alabama Crimson Classic
Tuscaloosa, Ala.
9:00 AM
10/15/16
Tulsa
Tulsa
TDECU Stadium
TBA
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East Carolina
East Carolina
Athletics/Alumni Center
12:00 PM
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10/16/16
East Carolina
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Greenville, N.C
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Tulane
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Tulsa
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vs ITA Texas Regionals
Waco, Texas
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Memphis
at Memphis
Memphis, Tenn.
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Waco, Texas
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10/22/16
SMU
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Dallas, Texas
TBA
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10/22/16
vs ITA Texas Regionals
Waco, Texas
All Day
10/23/16
Memphis
Memphis
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1:00 PM
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10/23/16
vs ITA Texas Regionals
Waco, Texas
All Day
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San Antonio, Texas (Briggs Ranch Golf Club)
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at Royal Oaks Intercollegiate
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vs ITA Texas Regionals
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at Royal Oaks Intercollegiate
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San Antonio, Texas (Briggs Ranch Golf Club)
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SMU
SMU
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7:00 PM
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10/28/16
SMU
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Dallas, Texas
3:00 PM
SMU
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Dallas, Texas
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UCF
UCF
TDECU Stadium
TBA
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10/29/16
North Texas
at North Texas
Denton, Texas
12:00 PM
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vs American Athletic Conference Championships
Cincinnati, Ohio
TBA
Tulsa
at Tulsa
Tulsa, Okla.
1:00 PM
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vs Quaterfinal Round
TBA
TBA
11/03/16
vs ITA National Indoors
Flushing, N.Y.
All Day
11/04/16
vs ITA National Indoors
Flushing, N.Y.
All Day
11/04/16
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Kaanapali Golf Club)
All Day
11/04/16
at Rice Invitational Day 1
Houston, Texas (Rice)
T
11/05/16
UNC Pembroke
UNC Pembroke
Hofheinz Pavilion
TBA
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at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Kaanapali Golf Club)
All Day
11/05/16
at Rice Invitational Day 2
Houston, Texas (Rice)
T
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vs ITA National Indoors
Flushing, N.Y.
All Day
St. Edwards
St. Edwards
Hofheinz Pavilion
TBA
11/06/16
vs ITA National Indoors
Flushing, N.Y.
All Day
11/06/16
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Kaanapali Golf Club)
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11/07/16
vs Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
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Morgan State
Hofheinz Pavilion
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GameTracker
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vs NCAA South Central Regional
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11:00 AM
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Tulane
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TDECU Stadium
TBA
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at Western Refining College All-America Classic
El Paso, Texas (El Paso Country Club)
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Southeastern Louisiana
Southeastern Louisiana
Hofheinz Pavilion
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UNLV
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Las Vegas, Nev.
8:00 PM
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Angelo State
Angelo State
Hofheinz Pavilion
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Louisville
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TDECU Stadium
7:00 PM
GameTracker Audio Tickets
Long Beach State
at Long Beach State
Long Beach, Calif.
7:00 PM
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Phil Hansel Invitational
CRWC NATATORIUM
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Terre Haute, Ind.
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CRWC NATATORIUM
T
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CRWC NATATORIUM
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Estero, Fla. (Germain Arena)
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Estero, Fla. (Germain Arena)
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vs TBD
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Texas State
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Hofheinz Pavilion
TBA
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Memphis
at Memphis
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TBA
Audio Tickets
Mercer
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TBA
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TBA
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LSU
at LSU
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UTRGV
at UTRGV
Edinburg, Texas
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vs TBD
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Hofheinz Pavilion
TBA
GameTracker
College of Charleston
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at Arkansas
Fayetteville, Ark.
TBA
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at Texas Tech
Lubbock, Texas
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Rutgers
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Wake Forest
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DARRYL & LORI SCHROEDER PARK
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Wake Forest
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1:00 PM
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vs Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
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at Allstate Sugar Bowl Intercollegiate Championship
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Houston Baptist
Houston Baptist
DARRYL & LORI SCHROEDER PARK
6:30 PM
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at Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
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Missouri
vs Missouri
Corpus Christi, Texas (Whataburger Field)
2:00 PM
02/25/17
FIU
vs FIU
Corpus Christi, Texas (Whataburger Field)
11:00 AM
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Texas A&M-Corpus Christi
vs Texas A&M-Corpus Christi
Corpus Christi, Texas (Whataburger Field)
3:00 PM
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UT Rio Grande Valley
UT Rio Grande Valley
DARRYL & LORI SCHROEDER PARK
6:30 PM
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Cal State Fullerton
Cal State Fullerton
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6:30 PM
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Cal State Fullerton
Cal State Fullerton
DARRYL & LORI SCHROEDER PARK
6:30 PM

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