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American Athletic Conference Debuts New Logo

The American Logo

May 30, 2013

PROVIDENCE, R.I. – The American Athletic Conference unveiled its new logo and marks today, giving the reinvented conference a new visual identity. The creation of the logo and marks is a part of the ongoing branding of The American, formerly known as the Big East. The new logo features a simple, athletic letter A in red, white and blue, which each institution can customize with its own colors.  The marks were created by LeslieAnne Wade and MadCreek Advertising.

“As with the creation of our name, we worked directly with our institutions, sports marketing experts, media partners and design agencies to create and evaluate a variety of logo options,” said Commissioner Mike Aresco. “We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input. The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution. We believe this bold mark and our series of ancillary marks will support our conference name and the values that our name represents. In addition, our partners at ESPN and CBS agree that its strength, simplicity and elegance will resonate well on TV,” concluded Aresco.

The process of creating and choosing a new logo is an important step in the rebranding process for the American Athletic Conference.  From the unparalleled realignment of two athletic conferences, to securing multi-platform broadcast exposure with ESPN and CBS, to developing a new name, logo and overall identity, The American has undergone a unique, first-of-its-kind rebranding experience within college athletics.

The American Athletic Conference will assume its new name on July 1, when it will also launch the full version of its website at www.TheAmerican.org. Until then, TheAmerican.org will feature basic information on the Conference and its member schools.

Beginning with the 2014-15 academic year, The American will consist of the University of Central Florida, the University of Cincinnati, the University of Connecticut, East Carolina University, the University of Houston, the University of Memphis, Southern Methodist University, the University of South Florida, Temple University, Tulane University and the University of Tulsa. The U.S. Naval Academy will become a football-only member in 2015.

Watch Houston Video
10/19/17
Memphis
Memphis
TDECU Stadium
7:00 PM
GameTracker Audio Tickets
10/19/17
Cincinnati
Cincinnati
CARL LEWIS COMPLEX
11:00 AM
GameTracker Video Tickets
10/20/17
SMU
SMU
CRWC NATATORIUM
6:00 PM
UCF
UCF
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
10/21/17
North Texas
North Texas
CRWC NATATORIUM
11:00 AM
10/22/17
ECU
ECU
CARL LEWIS COMPLEX
1:00 PM
GameTracker Video Tickets
USF
USF
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
10/22/17
at Maryb S. Kauth Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/23/17
vs Royal Oaks Intercollegiate
Dallas, Texas (Royal Oaks Country Club)
All Day
10/23/17
at Maryb S. Kauth Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/24/17
vs Royal Oaks Intercollegiate
Dallas, Texas (Royal Oaks Country Club)
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10/24/17
at Maryb S. Kauth Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
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10/27/17
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Dallas, Texas
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Temple
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Philadelphia, Pa.
6:00 PM
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USF
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Tampa, Fla.
2:45 PM
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Philadelphia, Pa.
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UConn
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Storrs, Conn.
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10/30/17
at Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
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at Trinity Forest Invitational
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vs Quarterfinals
TBD
TBA
11/03/17
vs Semifinals
TBD
TBA
11/03/17
Colorado State
at Colorado State
Boulder, Colo.
6:00 PM
SMU
SMU
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
11/03/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/03/17
vs Baylor Invitational
San Jose del Cabo, Mexico (Club Campestre San Jose)
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11/03/17
River Oaks Hidden Dual
Houston, Texas
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11/04/17
ECU
ECU
TDECU Stadium
TBA
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11/04/17
Northern Colorado
at Northern Colorado
Greeley, Colo.
TBA
11/04/17
River Oaks Hidden Dual
Houston, Texas
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11/04/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/04/17
vs Baylor Invitational
San Jose del Cabo, Mexico (Club Campestre San Jose)
All Day
11/05/17
Angelo State exhibition
Angelo State exhibition
H&PE Arena (Houston, Texas)
3:00 PM
GameTracker
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vs American Championship
TBD
TBA
Tulsa
Tulsa
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
11/05/17
vs Baylor Invitational
San Jose del Cabo, Mexico (Club Campestre San Jose)
All Day
11/05/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/05/17
River Oaks Hidden Dual
Houston, Texas
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11/10/17
McNeese
McNeese
H&PE Arena (Houston, Texas)
7:00 PM
GameTracker Tickets
Texas A&M
at Texas A&M
College Station, Texas
7:00 PM
USF
at USF
Tampa, Fla.
2:00 PM
11/10/17
at NCAA South Central Regional
College Station, Texas
TBA
at WNIT 2nd Round
TBA
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UCF
at UCF
Orlando, Fla.
12:00 PM
vs WNIT 2nd Round
TBA
TBA
vs WNIT Semifinals
TBA
TBA
vs WNIT Semifinals
TBA
TBA
11/16/17
Phill Hansel Invitational Day 1
CRWC NATATORIUM
All Day
11/17/17
Drexel
vs Drexel
Lynchburg, Va.
1:30 PM
ECU
ECU
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
11/17/17
Phill Hansel Invitational Day 2
CRWC NATATORIUM
All Day
11/18/17
Tulane
at Tulane
New Orleans, La.
TBA
Audio Tickets
11/18/17
vs vs. Mercer/at Liberty
Lynchburg, Va.
TBA
11/18/17
Phill Hansel Invitational Day 3
CRWC NATATORIUM
All Day
11/18/17
vs NCAA Championship
Louisville, Ky.
All Day
11/19/17
vs TBD
Lynchburg, Va.
TBA
vs WNIT Championship
TBA
TBA
Cincinnati
Cincinnati
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
Boston College
at Boston College
Boston, Mass.
5:00 PM
11/24/17
Navy
Navy
TDECU Stadium
TBA
GameTracker Audio Tickets
Liberty
vs Liberty
Amherst, Mass.
2:00 PM
11/25/17
UIW
UIW
H&PE Arena (Houston, Texas)
7:00 PM
GameTracker Video Tickets
Northeastern
vs Northeastern
Amherst, Mass.
10:00 AM
Texas State
at Texas State
San Marcos, Texas
7:00 PM
11/29/17
New Orleans
New Orleans
H&PE Arena (Houston, Texas)
7:00 PM
GameTracker Video Tickets
11/30/17
vs AT&T Winter Nationals Day 1
Columbus, Ohio
All Day
12/01/17
vs AT&T Winter Nationals Day 2
Columbus, Ohio
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vs TBD
TBA
11:00 AM
12/02/17
Arkansas
Arkansas
H&PE Arena (Houston, Texas)
6:30 PM
GameTracker
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vs AT&T Winter Nationals Day 3
Columbus, Ohio
All Day
12/06/17
Fairfield
Fairfield
H&PE Arena (Houston, Texas)
7:00 PM
GameTracker Tickets
12/09/17
Saint Louis
at Saint Louis
St. Louis, Mo.
7:00 PM
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Holy Cross
Holy Cross
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6:30 PM
GameTracker
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All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
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Holy Cross
Holy Cross
SCHROEDER PARK
6:30 PM
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All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
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Holy Cross
Holy Cross
SCHROEDER PARK
1:00 PM
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All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
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at Allstate Sugar Bowl Intercollegiate
New Orleans, La. (English Turn Country Club)
All Day
02/19/18
at Allstate Sugar Bowl Intercollegiate
New Orleans, La. (English Turn Country Club)
All Day
02/20/18
Sam Houston State
at Sam Houston State
Huntsville, Texas
TBA
02/23/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
9:00 PM
02/24/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
8:00 PM
02/25/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
3:00 PM
02/27/18
Texas Southern
Texas Southern
SCHROEDER PARK
6:30 PM
GameTracker
03/02/18
Kentucky
vs Kentucky
Minute Maid Park
3:30 PM
03/03/18
Mississippi State
vs Mississippi State
Minute Maid Park
7:00 PM
03/04/18
vs Querencia Cabo Collegiate
Cabo del San Jose, Mexico (Querencia Golf Club)
All Day
03/05/18
vs Querencia Cabo Collegiate
Cabo del San Jose Mexico (Querencia Golf Club)
All Day

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