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American Athletic Conference Debuts New Logo

The American Logo

May 30, 2013

PROVIDENCE, R.I. – The American Athletic Conference unveiled its new logo and marks today, giving the reinvented conference a new visual identity. The creation of the logo and marks is a part of the ongoing branding of The American, formerly known as the Big East. The new logo features a simple, athletic letter A in red, white and blue, which each institution can customize with its own colors.  The marks were created by LeslieAnne Wade and MadCreek Advertising.

“As with the creation of our name, we worked directly with our institutions, sports marketing experts, media partners and design agencies to create and evaluate a variety of logo options,” said Commissioner Mike Aresco. “We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input. The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution. We believe this bold mark and our series of ancillary marks will support our conference name and the values that our name represents. In addition, our partners at ESPN and CBS agree that its strength, simplicity and elegance will resonate well on TV,” concluded Aresco.

The process of creating and choosing a new logo is an important step in the rebranding process for the American Athletic Conference.  From the unparalleled realignment of two athletic conferences, to securing multi-platform broadcast exposure with ESPN and CBS, to developing a new name, logo and overall identity, The American has undergone a unique, first-of-its-kind rebranding experience within college athletics.

The American Athletic Conference will assume its new name on July 1, when it will also launch the full version of its website at www.TheAmerican.org. Until then, TheAmerican.org will feature basic information on the Conference and its member schools.

Beginning with the 2014-15 academic year, The American will consist of the University of Central Florida, the University of Cincinnati, the University of Connecticut, East Carolina University, the University of Houston, the University of Memphis, Southern Methodist University, the University of South Florida, Temple University, Tulane University and the University of Tulsa. The U.S. Naval Academy will become a football-only member in 2015.

01/24/17
Tulane
Tulane
Hofheinz Pavilion
8:00 PM
GameTracker Audio Tickets
Memphis
at Memphis
Memphis, Tenn.
7:00 PM
01/27/17
LSU
at LSU
Baton Rouge, La.
TBA
01/27/17
Tulane
vs Tulane
Baton Rouge, La.
TBA
01/27/17
Houston Invitational
Houston, Texas
All Day
01/27/17
Rice
vs Rice
Baton Rouge, La.
TBA
01/28/17
Temple
Temple
Hofheinz Pavilion
9:00 PM
GameTracker Audio Tickets
UConn
at UConn
Hartford, Conn.
11:00 AM
GameTracker
01/28/17
Abilene Christian
Abilene Christian
Barbara Wallace Winston Tennis Facility
2:00 PM
01/28/17
Houston Invitational
Houston, Texas
All Day
01/28/17
Rice
vs Rice
Baton Rouge, La.
TBA
01/28/17
LSU
at LSU
Baton Rouge, La.
TBA
01/28/17
Tulane
vs Tulane
Baton Rouge, La.
TBA
01/29/17
Houston Seniors/Masters Meet
Houston, Texas
All Day
Tulane
Tulane
Hofheinz Pavilion
7:00 PM
GameTracker Video Tickets
02/01/17
UCF
UCF
Hofheinz Pavilion
6:00 PM
GameTracker Audio Tickets
02/03/17
Aggie Invitational
at Aggie Invitational
College Station, Texas
All Day
East Carolina
at East Carolina
Greenville, N.C.
3:30 PM
02/04/17
Texas A&M-Corpus Christi
Texas A&M-Corpus Christi
Barbara Wallace Winston Tennis Facility
1:00 PM
02/04/17
Aggie Invitational
at Aggie Invitational
College Station, Texas
All Day
02/08/17
Tulane
at Tulane
New Orleans, La.
7:00 PM
Audio
UCF
at UCF
Orlando, Fla.
6:00 PM
02/10/17
Wright State
Wright State
Cougar Softball Stadium
4:30 PM
GameTracker Video
02/10/17
UC Santa Barbara
UC Santa Barbara
Cougar Softball Stadium
7:00 PM
GameTracker Video
02/10/17
Howie Ryan Invitational
Houston, Texas
All Day
02/10/17
Don Kirby Invitational
at Don Kirby Invitational
Albuquerque, N.M.
All Day
02/10/17
Tyson Invitational
at Tyson Invitational
Fayetteville, Ark.
All Day
02/11/17
Tulsa
at Tulsa
Tulsa, Okla.
5:00 PM
Audio
Cincinnati
Cincinnati
Hofheinz Pavilion
2:00 PM
GameTracker Video Tickets
02/11/17
Fan Appreciation Day & Alumni Game
DARRYL & LORI SCHROEDER PARK
12:00 PM
02/11/17
Boston College
Boston College
Cougar Softball Stadium
4:30 PM
GameTracker Video
02/11/17
Wichita State
Wichita State
Cougar Softball Stadium
7:00 PM
GameTracker Video
02/11/17
UTEP
at UTEP
El Paso, Texas
12:00 PM
02/11/17
Houston First Chance Meet
CRWC NATATORIUM
TBA
02/11/17
Don Kirby Invitational
at Don Kirby Invitational
Albuquerque, N.M.
All Day
02/11/17
Tyson Invitational
at Tyson Invitational
Fayetteville, Ark.
All Day
02/12/17
Wright State
Wright State
Cougar Softball Stadium
12:30 PM
GameTracker Video
02/12/17
New Mexico State
at New Mexico State
Las Cruces, N.M.
11:00 AM
Tulsa
at Tulsa
Tulsa, Okla.
7:00 PM
02/15/17
Houston Baptist
Houston Baptist
Cougar Softball Stadium
5:30 PM
GameTracker Video
02/15/17
vs Day 1
CRWC NATATORIUM
All Day
02/16/17
vs Day 2
CRWC NATATORIUM
All Day
02/17/17
Wake Forest
Wake Forest
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video Tickets
02/17/17
Rhode Island
Rhode Island
Cougar Softball Stadium
4:30 PM
GameTracker Video
02/17/17
Ole Miss
Ole Miss
Cougar Softball Stadium
7:00 PM
GameTracker Video
02/17/17
Tulane
at Tulane
New Orleans, La.
1:00 PM
02/17/17
vs Day 3
CRWC NATATORIUM
All Day
02/17/17
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/18/17
SMU
SMU
Hofheinz Pavilion
5:00 PM
GameTracker Audio Tickets
02/18/17
Nicholls State
Nicholls State
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video Tickets
02/18/17
Oklahoma Striking Out Breast Cancer
Oklahoma Striking Out Breast Cancer
Cougar Softball Stadium
4:30 PM
GameTracker Video
02/18/17
Oklahoma
Oklahoma
Cougar Softball Stadium
7:00 PM
GameTracker Video
02/18/17
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/19/17
Wake Forest
Wake Forest
DARRYL & LORI SCHROEDER PARK
1:00 PM
Video Tickets
02/19/17
LSU
at LSU
Baton Rouge, La.
11:00 AM
02/19/17
vs Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
02/19/17
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/20/17
at Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
USF
USF
Hofheinz Pavilion
7:00 PM
GameTracker Tickets
02/21/17
Houston Baptist
Houston Baptist
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video
02/21/17
at Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
02/22/17
UConn
UConn
Hofheinz Pavilion
8:00 PM
GameTracker Audio Tickets
02/24/17
Missouri
vs Missouri
Corpus Christi, Texas (Whataburger Field)
2:00 PM
02/24/17
Washington
at Washington
Seattle, Wash.
3:00 PM
East Carolina
East Carolina
Hofheinz Pavilion
2:00 PM
GameTracker Video Tickets
02/25/17
Illinois
vs Illinois
Corpus Christi, Texas (Whataburger Field)
11:00 AM
02/26/17
Memphis
at Memphis
Memphis, Tenn.
4:00 PM
Audio
02/26/17
Texas A&M-Corpus Christi
vs Texas A&M-Corpus Christi
Corpus Christi, Texas (Whataburger Field)
3:00 PM
02/26/17
Oregon
at Oregon
Eugene, Ore.
11:00 AM
02/26/17
vs Querencia Cabo Collegiate
San Jose, Cabo, Mexico (Querencia Golf Club)
All Day
SMU
at SMU
Dallas, Texas
7:00 PM
02/27/17
The Dickson
The Woodlands, Texas (The Woodlands Country Club)
All Day
02/27/17
vs Querencia Cabo Collegiate
San Jose, Cabo, Mexico (Querencia Golf Club)
All Day
02/28/17
UT Rio Grande Valley
UT Rio Grande Valley
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video Tickets
02/28/17
The Dickson
The Woodlands, Texas (The Woodlands Country Club)
All Day
02/28/17
vs Querencia Cabo Collegiate
San Jose, Cabo, Mexico (Querencia Golf Club)
TBA
03/02/17
Cincinnati
at Cincinnati
Cincinnati, Ohio
6:00 PM
Audio
03/03/17
Cal State Fullerton
Cal State Fullerton
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video Tickets
03/03/17
Kansas State
at Kansas State
Manhattan, Kan.
1:00 PM
03/04/17
Nebraska
at Nebraska
Lincoln, Neb.
11:00 AM
03/05/17
East Carolina
East Carolina
Hofheinz Pavilion
3:00 PM
GameTracker Audio Tickets
03/10/17
vs Border Olympics
Laredo, Texas (Laredo Country Club)
All Day
03/10/17
vs MountainView Collegiate
Tucson, Ariz. (MountainView Golf Club)
All Day
03/11/17
vs MountainView Collegiate
Tucson, Ariz. (MountainView Golf Club)
All Day
03/11/17
vs Border Olympics
Laredo, Texas (Laredo Country Club)
All Day
03/12/17
vs MountainView Collegiate
Tucson, Ariz. (MountainView Golf Club)
All Day
03/17/17
vs Clover Cup
Mesa, Ariz. (Longbow Golf Club)
All Day
03/18/17
vs Clover Cup
Mesa, Ariz. (Longbow Golf Club)
All Day
03/19/17
vs Valspar Intercollegiate
Palm City, Fla. (Floridian Golf Club)
All Day
03/20/17
vs Valspar Intercollegiate
Palm City, Fla. (Floridian Golf Club)
All Day

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