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American Athletic Conference Debuts New Logo

The American Logo

May 30, 2013

PROVIDENCE, R.I. – The American Athletic Conference unveiled its new logo and marks today, giving the reinvented conference a new visual identity. The creation of the logo and marks is a part of the ongoing branding of The American, formerly known as the Big East. The new logo features a simple, athletic letter A in red, white and blue, which each institution can customize with its own colors.  The marks were created by LeslieAnne Wade and MadCreek Advertising.

“As with the creation of our name, we worked directly with our institutions, sports marketing experts, media partners and design agencies to create and evaluate a variety of logo options,” said Commissioner Mike Aresco. “We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input. The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution. We believe this bold mark and our series of ancillary marks will support our conference name and the values that our name represents. In addition, our partners at ESPN and CBS agree that its strength, simplicity and elegance will resonate well on TV,” concluded Aresco.

The process of creating and choosing a new logo is an important step in the rebranding process for the American Athletic Conference.  From the unparalleled realignment of two athletic conferences, to securing multi-platform broadcast exposure with ESPN and CBS, to developing a new name, logo and overall identity, The American has undergone a unique, first-of-its-kind rebranding experience within college athletics.

The American Athletic Conference will assume its new name on July 1, when it will also launch the full version of its website at www.TheAmerican.org. Until then, TheAmerican.org will feature basic information on the Conference and its member schools.

Beginning with the 2014-15 academic year, The American will consist of the University of Central Florida, the University of Cincinnati, the University of Connecticut, East Carolina University, the University of Houston, the University of Memphis, Southern Methodist University, the University of South Florida, Temple University, Tulane University and the University of Tulsa. The U.S. Naval Academy will become a football-only member in 2015.

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at Texas Tech
Lubbock, Texas
L, 84-60
12/10/16
Rhode Island
Rhode Island
Hofheinz Pavilion
12:30 PM
GameTracker Audio Tickets
Rutgers
Rutgers
Hofheinz Pavilion
5:00 PM
GameTracker Video Tickets
12/10/16
Reveille Invitational
at Reveille Invitational
College Station, Texas
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UL-Lafayette
at UL-Lafayette
Lafayette, La.
11:00 AM
12/17/16
San Diego State
vs San Diego State
Las Vegas, Nev.
2:30 PM
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12/17/16
UT Rio Grande Valley
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UTSA
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Central Arkansas
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4:00 PM
12/21/16
Liberty
Liberty
Hofheinz Pavilion
7:00 PM
GameTracker Audio Tickets
12/23/16
Harvard
Harvard
Hofheinz Pavilion
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GameTracker Audio Tickets
12/28/16
UConn
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Alcorn State
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GameTracker Video Tickets
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Cincinnati
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Cincinnati
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Incarnate Word
at Incarnate Word
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01/11/17
East Carolina
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Greenville, N.C.
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Leonard Hilton Invitational
Houston, Texas
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UCF
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Orlando, Fla.
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Carl Lewis High School Invite
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Joe DeLoach Youth Invitational
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at Arkansas / Vanderbilt / Clemson diving Day 1
Clemson, SC
TBA
01/20/17
at Arkansas / Vanderbilt Day 1
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John E. Hoff Courts
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Prairie View A&M
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John E. Hoff Courts
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Mark Colligan Memorial
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at Arkansas / Vanderbilt Day 2
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at Arkansas / Vanderbilt / Clemson diving Day 2
Clemson, SC
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LSU
at LSU
Baton Rouge, La.
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01/27/17
Tulane
vs Tulane
Baton Rouge, La.
TBA
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Houston Invitational
Houston, Texas
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Rice
vs Rice
Baton Rouge, La.
TBA
01/28/17
Abilene Christian
Abilene Christian
John E. Hoff Courts
2:00 PM
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Houston Invitational
Houston, Texas
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01/28/17
LSU
at LSU
Baton Rouge, La.
TBA
01/28/17
Tulane
vs Tulane
Baton Rouge, La.
TBA
02/03/17
Aggie Invitational
at Aggie Invitational
College Station, Texas
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Texas A&M-Corpus Christi
Texas A&M-Corpus Christi
John E. Hoff Courts
1:00 PM
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Aggie Invitational
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02/10/17
Wright State
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Cougar Softball Stadium
4:30 PM
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UC Santa Barbara
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Cougar Softball Stadium
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Tyson Invitational
at Tyson Invitational
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02/11/17
Boston College
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Cougar Softball Stadium
4:30 PM
GameTracker
02/11/17
Wichita State
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El Paso, Texas
12:00 PM
02/12/17
Wright State
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Cougar Softball Stadium
12:30 PM
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at New Mexico State
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Houston Baptist
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02/17/17
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DARRYL & LORI SCHROEDER PARK
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Ole Miss
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Tulane
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1:00 PM
02/17/17
All-American Intercollegiate
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All Day
02/18/17
Nicholls State
Nicholls State
DARRYL & LORI SCHROEDER PARK
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Oklahoma Striking Out Breast Cancer
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4:30 PM
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Cougar Softball Stadium
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DARRYL & LORI SCHROEDER PARK
1:00 PM
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02/19/17
LSU
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Baton Rouge, La.
11:00 AM
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vs Allstate Sugar Bowl Intercollegiate Championship
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All Day
02/19/17
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
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02/20/17
at Allstate Sugar Bowl Intercollegiate Championship
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02/21/17
Houston Baptist
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DARRYL & LORI SCHROEDER PARK
6:30 PM
02/21/17
at Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
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Missouri
vs Missouri
Corpus Christi, Texas (Whataburger Field)
2:00 PM
02/24/17
Washington
at Washington
Seattle, Wash.
3:00 PM
02/25/17
Illinois
vs Illinois
Corpus Christi, Texas (Whataburger Field)
11:00 AM
02/26/17
Texas A&M-Corpus Christi
vs Texas A&M-Corpus Christi
Corpus Christi, Texas (Whataburger Field)
3:00 PM
02/26/17
Oregon
at Oregon
Eugene, Ore.
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vs Querencia Cabo Collegiate
San Jose, Cabo, Mexico (Querencia Golf Club)
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The Dickson
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vs Querencia Cabo Collegiate
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02/28/17
UT Rio Grande Valley
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DARRYL & LORI SCHROEDER PARK
6:30 PM
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vs Querencia Cabo Collegiate
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TBA
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The Dickson
The Woodlands, Texas (The Woodlands Country Club)
All Day
03/03/17
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DARRYL & LORI SCHROEDER PARK
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Tickets
03/04/17
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DARRYL & LORI SCHROEDER PARK
6:30 PM
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vs Border Olympics
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Tucson, Ariz. (MountainView Golf Club)
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vs MountainView Collegiate
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vs Clover Cup
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vs Clover Cup
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vs Valspar Intercollegiate
Palm City, Fla. (Floridian Golf Club)
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vs Valspar Intercollegiate
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