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American Athletic Conference Debuts New Logo

The American Logo

May 30, 2013

PROVIDENCE, R.I. – The American Athletic Conference unveiled its new logo and marks today, giving the reinvented conference a new visual identity. The creation of the logo and marks is a part of the ongoing branding of The American, formerly known as the Big East. The new logo features a simple, athletic letter A in red, white and blue, which each institution can customize with its own colors.  The marks were created by LeslieAnne Wade and MadCreek Advertising.

“As with the creation of our name, we worked directly with our institutions, sports marketing experts, media partners and design agencies to create and evaluate a variety of logo options,” said Commissioner Mike Aresco. “We took our preferred marks to each institution within our conference for an open forum with school presidents, athletic directors and student athletes to get their input. The elegant, athletic and classic letter A with the unique star inside and AMERICAN underneath was unanimously chosen by every institution. We believe this bold mark and our series of ancillary marks will support our conference name and the values that our name represents. In addition, our partners at ESPN and CBS agree that its strength, simplicity and elegance will resonate well on TV,” concluded Aresco.

The process of creating and choosing a new logo is an important step in the rebranding process for the American Athletic Conference.  From the unparalleled realignment of two athletic conferences, to securing multi-platform broadcast exposure with ESPN and CBS, to developing a new name, logo and overall identity, The American has undergone a unique, first-of-its-kind rebranding experience within college athletics.

The American Athletic Conference will assume its new name on July 1, when it will also launch the full version of its website at www.TheAmerican.org. Until then, TheAmerican.org will feature basic information on the Conference and its member schools.

Beginning with the 2014-15 academic year, The American will consist of the University of Central Florida, the University of Cincinnati, the University of Connecticut, East Carolina University, the University of Houston, the University of Memphis, Southern Methodist University, the University of South Florida, Temple University, Tulane University and the University of Tulsa. The U.S. Naval Academy will become a football-only member in 2015.

Texas Southern
Texas Southern
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
09/02/16
at SFA Lumberjack Preview
Nacogdoches, Texas
7:00 PM
Idaho State
Idaho State
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
09/03/16
Oklahoma
vs Oklahoma
Houston, Texas (NRG Stadium)
11:00 AM
GameTracker Audio Tickets
Lamar
Lamar
Athletics/Alumni Center
12:30 PM
GameTracker Video Tickets
09/04/16
Samford
Samford
CARL LEWIS COMPLEX
1:00 PM
GameTracker Video Tickets
09/09/16
Texas A&M-Corpus Christi
at Texas A&M-Corpus Christi
Corpus Christi, Texas
7:00 PM
San Jose State
San Jose State
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
09/09/16
at 41st Annual Rice Invitational
Houston, Texas (Rice)
6:15 PM
Houston Baptist
Houston Baptist
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
09/10/16
Lamar
Lamar
TDECU Stadium
11:00 AM
GameTracker Audio Tickets
Louisiana-Monroe
Louisiana-Monroe
Athletics/Alumni Center
3:00 PM
GameTracker Video Tickets
09/15/16
Cincinnati
at Cincinnati
Cincinnati, Ohio
6:30 PM
GameTracker Audio Tickets
09/16/16
UC Riverside
UC Riverside
CARL LEWIS COMPLEX
7:00 PM
GameTracker Video Tickets
Texas A&M-Corpus Christi
vs Texas A&M-Corpus Christi
Houston, Texas (Tudor Fieldhouse)
11:00 AM
GameTracker Video Tickets
09/16/16
vs Mason Rudolph Championship
Franklin, Tenn. (Vanderbilt Legends Club)
All Day
Yale
vs Yale
Houston, Texas (Tudor Fieldhouse)
10:00 AM
GameTracker Video
Rice
at Rice
Houston, Texas (Tudor Fieldhouse)
7:30 PM
09/17/16
vs Mason Rudolph Championship
Franklin, Tenn. (Vanderbilt Legends Club)
All Day
09/18/16
UTSA
UTSA
CARL LEWIS COMPLEX
7:00 PM
GameTracker Video Tickets
09/18/16
vs Mason Rudolph Championship
Franklin, Tenn. (Vanderbilt Legends Club)
All Day
09/22/16
Red & White Meet
CRWC NATATORIUM
3:00 PM
09/23/16
New Mexico State
New Mexico State
CARL LEWIS COMPLEX
7:00 PM
GameTracker Video Tickets
UConn
at UConn
Storrs, Conn.
6:00 PM
GameTracker
09/24/16
Texas State
at Texas State
San Marcos, Texas
TBA
Audio Tickets
09/24/16
at Texas A&M Invitational
College Station, Texas
8:15 AM
09/29/16
UConn
UConn
TDECU Stadium
7:00 PM
GameTracker Audio Tickets
09/29/16
UCF
at UCF
Orlando, Fla.
6:00 PM
09/30/16
North Texas Relays
vs North Texas Relays
Dallas, Texas
T
10/02/16
USF
at USF
Tampa, Fla.
12:00 PM
10/06/16
Temple
Temple
CARL LEWIS COMPLEX
7:00 PM
GameTracker Video Tickets
10/07/16
Houston Pentathlon
Houston Pentathlon
CRWC NATATORIUM
3:00 PM
10/07/16
at HBU Invitational
Houston, Texas (HBU)
4:00 PM
10/08/16
Navy
at Navy
Annapolis, Md.
2:00 PM
Audio Tickets
10/08/16
Missouri State Invite
Springfield, Mo.
T
10/09/16
Uconn
Uconn
CARL LEWIS COMPLEX
1:00 PM
GameTracker Video Tickets
10/09/16
vs Jim West Challenge
The Woodlands, Texas (Fazio Course - Carlton Woods)
All Day
10/10/16
vs Jim West Challenge
The Woodlands, Texas (Fazio Course - Carlton Woods)
All Day
10/13/16
Cincinnati
at Cincinnati
Cincinnati, Ohio
6:00 PM
10/14/16
at Alabama Crimson Classic
Tuscaloosa, Ala.
9:00 AM
10/15/16
Tulsa
Tulsa
TDECU Stadium
TBA
GameTracker Audio Tickets
10/22/16
SMU
at SMU
Dallas, Texas
TBA
Audio Tickets
10/23/16
vs The Alamo Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/24/16
vs The Alamo Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/25/16
vs The Alamo Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/28/16
SMU
at SMU
Dallas, Texas
3:00 PM
10/29/16
UCF
UCF
TDECU Stadium
TBA
GameTracker Audio Tickets
10/29/16
North Texas
at North Texas
Denton, Texas
12:00 PM
10/29/16
vs American Athletic Conference Championships
Cincinnati, Ohio
TBA
11/04/16
at Rice Invitational Day 1
Houston, Texas (Rice)
T
11/05/16
UNC Pembroke
UNC Pembroke
Hofheinz Pavilion
TBA
GameTracker
11/05/16
at Rice Invitational Day 2
Houston, Texas (Rice)
T
St. Edwards
St. Edwards
Hofheinz Pavilion
TBA
11/07/16
vs Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
All Day
11/08/16
vs Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
All Day
11/11/16
Morgan State
Morgan State
Hofheinz Pavilion
TBA
GameTracker
11/11/16
vs NCAA South Central Regional
Fayetteville, Ark.
11:00 AM
11/12/16
Tulane
Tulane
TDECU Stadium
TBA
GameTracker Audio Tickets
Southeastern Louisiana
Southeastern Louisiana
Hofheinz Pavilion
4:00 PM
UNLV
at UNLV
Las Vegas, Nev.
8:00 PM
11/16/16
Angelo State
Angelo State
Hofheinz Pavilion
TBA
GameTracker
Long Beach State
at Long Beach State
Long Beach, Calif.
7:00 PM
11/18/16
Phil Hansel Invitational
CRWC NATATORIUM
T
11/19/16
vs NCAA Championships
Terre Haute, Ind.
11:00 AM
11/19/16
Phill Hansel Invitational
CRWC NATATORIUM
T
11/21/16
George Mason
vs George Mason
Estero, Fla. (Germain Arena)
6:30 PM
11/22/16
vs Kent State/South Dakota
Estero, Fla. (Germain Arena)
TBA
11/23/16
vs TBD
Estero, Fla. (Germain Arena)
TBA
Texas State
Texas State
Hofheinz Pavilion
TBA
Mercer
Mercer
Hofheinz Pavilion
TBA
11/26/16
Cornell
Cornell
Hofheinz Pavilion
TBA
GameTracker
11/29/16
LSU
at LSU
Baton Rouge, La.
TBA
UTRGV
at UTRGV
Edinburg, Texas
7:00 PM
12/03/16
Prairie View A&M
Prairie View A&M
Hofheinz Pavilion
TBA
GameTracker
College of Charleston
College of Charleston
Hofheinz Pavilion
TBA
12/06/16
Arkansas
at Arkansas
Fayetteville, Ark.
TBA
Texas Tech
at Texas Tech
Lubbock, Texas
TBA
Rutgers
Rutgers
Hofheinz Pavilion
TBA

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