@UHCougars
University of Houston Offers Fans Free Desktop Alert Application, The B-Line

Aug. 19, 2009

Houston, TX (Aug. 19, 2009) - University of Houston today announced they have added a free downloadable desktop alert application, The B-Line, to their official athletic web site (www.uhcougars.com), providing fans and alumni of the Cougar instant access to information related to University of Houston Athletics.

The B-Line gives fans a full view of University of Houston Athletics, alerting them to the latest breaking news, stories, as well as highlights, all while allowing one-click access to Uhcougars.com. Free software for the B-Line is available for both PCs and Macs and can be downloaded through the official University of Houston Athletics site, www.uhcougars.com.

Uhcougars.com is produced and hosted by CBS College Sports Network, a leader in the official collegiate athletic website business with over 200 colleges and universities currently under contract. The B-Line was provided to University of Houston and Uhcougars.com through a partnership agreement between CBS College Sports Network and New Tier, Inc, a pioneer and industry leader in digital marketing solutions. CBS College Sports Network and New Tier are facilitating the launch of similar versions of the B-Line at 75 colleges and universities by the fall of 2009.

"CBS College Sports Network is thrilled to bring the B-Line to the users of Uhcougars.com and to fans and alumni of University of Houston around the world," said Robert Schupler, Senior Vice President, University Sales & Marketing for CBS College Sports Network. "The B-Line is a lot like having your own personal sporting news ticker docked at the bottom of your screen, providing the latest news, scores and information directly to the desktop."

For Information Contact:

CBS College Sports Network: Alex Riethmiller 954.489.4235 or ariethmiller@cbs.com

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