Athletics News
    University of Houston Offers Fans Free Desktop Alert Application, The B-Line

    Aug. 19, 2009

    Houston, TX (Aug. 19, 2009) - University of Houston today announced they have added a free downloadable desktop alert application, The B-Line, to their official athletic web site (, providing fans and alumni of the Cougar instant access to information related to University of Houston Athletics.

    The B-Line gives fans a full view of University of Houston Athletics, alerting them to the latest breaking news, stories, as well as highlights, all while allowing one-click access to Free software for the B-Line is available for both PCs and Macs and can be downloaded through the official University of Houston Athletics site, is produced and hosted by CBS College Sports Network, a leader in the official collegiate athletic website business with over 200 colleges and universities currently under contract. The B-Line was provided to University of Houston and through a partnership agreement between CBS College Sports Network and New Tier, Inc, a pioneer and industry leader in digital marketing solutions. CBS College Sports Network and New Tier are facilitating the launch of similar versions of the B-Line at 75 colleges and universities by the fall of 2009.

    "CBS College Sports Network is thrilled to bring the B-Line to the users of and to fans and alumni of University of Houston around the world," said Robert Schupler, Senior Vice President, University Sales & Marketing for CBS College Sports Network. "The B-Line is a lot like having your own personal sporting news ticker docked at the bottom of your screen, providing the latest news, scores and information directly to the desktop."

    For Information Contact:

    CBS College Sports Network: Alex Riethmiller 954.489.4235 or

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