Houston Athletics Posts Record Licensing Numbers
Oct. 3, 2013
HOUSTON – The University of Houston Athletics Department posted record licensing numbers for the 2012-13 year, officials announced Thursday. Sales for Houston Athletics apparel eclipsed the $500,000 mark for the first time in department history as approximately $504,000 in royalties were collected.
The last four years have seen an increase of over $242,000 in royalties from licensees and since 2010, the number of licensees for Houston Athletics has increased by 22 percent from 212 to 259 licensees.
The number of major retailers carrying UH Athletics product has increased by approximately 75 doors during the past two years.
“We are focused on increasing our brand awareness not just in the city of Houston, but across the state of Texas and the nation,” said Vice President for Intercollegiate Athletics Mack Rhoades. “We look forward to even more growth as our fanbase continues to expand and the demand for Houston Cougar merchandise increases. With positive response from our supporters, retailers will continue to be added as they see their amount of sales increase in relation to Houston Athletics.”
Top retailers for Houston Athletics over the last year include Barnes & Noble (UH Fan Shop & UHFanShop.com), Lids, Academy Sports, Wal-Mart, Sports Authority, Finish Line, Champs, Target, Kohls, Hibbets, Bed Bath and Beyond, Old Navy, Neiman Marcus, Fanzz, Palais Roayl and HEB.
For a list of vendors carrying Houston Athletics apparel and merchandise or to report a store not carrying UH gear, fans can click here.
Merchandisers and retailers can click here to apply for a license or to get more information on Houston's licensing program.