Licensing
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    FAQ's about University of Houston Licensing
    Why do I need a license?

    The University of Houston partners with the Licensing Resource Group (LRG) to ensure that the University of Houston's name and trademarks (including any logo, symbol, nickname, abbreviation, mascot, and slogan that are associated with the University) are used in an appropriate manner. Any business or individual that would like to sell a product using the University of Houston's name or trademarks will need a license.

    Who is LRG?
    LRG is a privately-held, trademark management company that was founded in 1991 by 3 partners who saw the need for an alternative to traditional management techniques that is partnered with University of Houston. LRG has quickly grown to become a leader in the collegiate industry by partnering with over 170 schools, bowl games, and conferences. LRG helps its clients to develop their brand and mange relationships with local and national retailers in an effort to expand their presence and visibility in the marketplace.

    How do I obtain a license?
    To download a copy of the application and license agreement, visit www.lrgusa.com.

    Send the completed application to:

    LRG Michigan
    442 Century Lane, Suite 100
    Holland, Michigan 49423

    What type of license do I need?
    There are three types of licenses offered for various fees:

    1. Standard licenses are for those licensees who are operating outside of the state of Texas or with multiple LRG partners. The standard license application fee is $300.
    2. Internal usage licenses are for licensees who are looking to produce products that will be used by UH and not sold to the public. The internal usage application fee is $150.
    3. In-state licenses are for licensees who operate within the state of Texas and only plan to contract with the University of Houston. Licensees within Texas, but want to work with LRG schools other than just UH will need to apply for a standard license. The in-state license application fee is $150.

    When do students and student groups need a license?
    students and student groups need to hold a license or use a licensed vendor to pay a royalty fee when they are using University of Houston logos or marks on items that they are selling, regardless of whether or not the items are being sold for a profit or as a fundraiser.

    Typically, students and student groups will use a vendor to produce their items. Students, students groups, and their advisors should know that any vendor they are using is responsible to be appropriately licensed through LRG. Please contact LRG via Rob Stewart with UH Athletics atrstewart5@uh.edu or Brad Coley with LRG at (336) 896-7907 or email Brad@lrgusa.com if you need a licensed vendor recommendation.

    If the student is not using a vendor and is producing an item independently, then they will need to obtain a license themselves. To get a license, students should download a copy of the application and license agreement, visit www.lrgusa.com. Send the completed application to:

    LRG Michigan
    
442 Century Lane, Suite 100
    
Holland, Michigan 49423

    Students, students groups, and their advisors should know that any vendor they are using is responsible to be appropriately licensed through LRG. Please contact LRG via Rob Stewart with UH Athletics at rstewart5@uh.edu or Brad Coley with LRG at (336) 896-7907 or email Brad@lrgusa.com if you need a licensed vendor recommendation.

    Where can I find a list of licensed vendors?
    You can find a list of vendors licensed with LRG by visiting the "vendor-list" page on the LRG website at http://lrgusa.com/licensing/vendor-list/ and searching the word "Houston".

    Where can I find official logos that the University uses? Once a license is granted, LRG will provide a user name and password that will allow access to high quality, production-ready artwork.

    What is UH's royalty rate?
    UH's royalty rate is 10% of the total cost of goods sold by the licensee.

    What if I have more questions?
    If you have more questions you can contact: Rob Stewart with UH Athletics at rstewart5@uh.edu or Brad Coley with LRG at (336) 896-7907 or email Brad@lrgusa.com.

    You can also learn more about LRG Licensing here: http://lrgusa.com/licensing/

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