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FAQ's about University of Houston Licensing
Why do I need a license?

The University of Houston partners with the Learfield Licensing Partners to ensure that the University of Houston's name and trademarks (including any logo, symbol, nickname, abbreviation, mascot, and slogan that are associated with the University) are used in an appropriate manner. Any business or individual that would like to sell a product using the University of Houston's name or trademarks will need a license.

Who is Learfield Licensing Partners?
Learfield Sports acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. Learfield Sports manages the exclusive multimedia rights for 99 collegiate properties throughout the country. Learfield’s rights encompass all athletic department media and sponsorship components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics via radio, television and digital networks to fans around the globe.

How do I obtain a license?
To download a copy of the application and license agreement, please click here.

Send the completed application to:

What type of license do I need?
There are three types of licenses offered for various fees:

  1. Standard licenses are for those licensees who are operating outside of the state of Texas or with multiple Learfield Licensing Partners partners. The standard license application fee is $300.
  2. Internal usage licenses are for licensees who are looking to produce products that will be used by UH and not sold to the public. The internal usage application fee is $150.
  3. In-state licenses are for licensees who operate within the state of Texas and only plan to contract with the University of Houston. Licensees within Texas, but want to work with Learfield Licensing Partners schools other than just UH will need to apply for a standard license. The in-state license application fee is $150.

When do students and student groups need a license?
students and student groups need to hold a license or use a licensed vendor to pay a royalty fee when they are using University of Houston logos or marks on items that they are selling, regardless of whether or not the items are being sold for a profit or as a fundraiser.

Typically, students and student groups will use a vendor to produce their items. Students, students groups, and their advisors should know that any vendor they are using is responsible to be appropriately licensed through Learfield Licensing Partners. Please contact Learfield Licensing Partners contact Brad Coley at Bcoley@learfieldlicensing.com if you need a licensed vendor recommendation.

If the student is not using a vendor and is producing an item independently, then they will need to obtain a license themselves. To get a license, students should download a copy of the application and license agreement here.

Where can I find a list of licensed vendors?
You can find a list of vendors licensed with Learfield Licensing Partners by clicking here and searching the word "Houston".

Where can I find official logos that the University uses? Once a license is granted, Learfield Licensing Partners will provide a user name and password that will allow access to high quality, production-ready artwork.

What is UH's royalty rate?
UH's royalty rate is 10% of the total cost of goods sold by the licensee.

What if I have more questions?
If you have more questions you can contact Brad Coley with Learfield Licensing Partners at Bcoley@learfieldlicensing.com.

You can also learn more about Learfield Licensing Partners at learfieldlicensing.com.

01/24/17
Tulane
Tulane
Hofheinz Pavilion
8:00 PM
GameTracker Audio Tickets
Memphis
at Memphis
Memphis, Tenn.
7:00 PM
01/27/17
LSU
at LSU
Baton Rouge, La.
TBA
01/27/17
Tulane
vs Tulane
Baton Rouge, La.
TBA
01/27/17
Houston Invitational
Houston, Texas
All Day
01/27/17
Rice
vs Rice
Baton Rouge, La.
TBA
01/28/17
Temple
Temple
Hofheinz Pavilion
9:00 PM
GameTracker Audio Tickets
UConn
at UConn
Hartford, Conn.
11:00 AM
GameTracker
01/28/17
Abilene Christian
Abilene Christian
Barbara Wallace Winston Tennis Facility
2:00 PM
01/28/17
Houston Invitational
Houston, Texas
All Day
01/28/17
Rice
vs Rice
Baton Rouge, La.
TBA
01/28/17
LSU
at LSU
Baton Rouge, La.
TBA
01/28/17
Tulane
vs Tulane
Baton Rouge, La.
TBA
01/29/17
Houston Seniors/Masters Meet
Houston, Texas
All Day
Tulane
Tulane
Hofheinz Pavilion
7:00 PM
GameTracker Video Tickets
02/01/17
UCF
UCF
Hofheinz Pavilion
6:00 PM
GameTracker Audio Tickets
02/03/17
Aggie Invitational
at Aggie Invitational
College Station, Texas
All Day
East Carolina
at East Carolina
Greenville, N.C.
3:30 PM
02/04/17
Texas A&M-Corpus Christi
Texas A&M-Corpus Christi
Barbara Wallace Winston Tennis Facility
1:00 PM
02/04/17
Aggie Invitational
at Aggie Invitational
College Station, Texas
All Day
02/08/17
Tulane
at Tulane
New Orleans, La.
7:00 PM
Audio
UCF
at UCF
Orlando, Fla.
6:00 PM
02/10/17
Wright State
Wright State
Cougar Softball Stadium
4:30 PM
GameTracker Video
02/10/17
UC Santa Barbara
UC Santa Barbara
Cougar Softball Stadium
7:00 PM
GameTracker Video
02/10/17
Howie Ryan Invitational
Houston, Texas
All Day
02/10/17
Don Kirby Invitational
at Don Kirby Invitational
Albuquerque, N.M.
All Day
02/10/17
Tyson Invitational
at Tyson Invitational
Fayetteville, Ark.
All Day
02/11/17
Tulsa
at Tulsa
Tulsa, Okla.
5:00 PM
Audio
Cincinnati
Cincinnati
Hofheinz Pavilion
2:00 PM
GameTracker Video Tickets
02/11/17
Fan Appreciation Day & Alumni Game
DARRYL & LORI SCHROEDER PARK
12:00 PM
02/11/17
Boston College
Boston College
Cougar Softball Stadium
4:30 PM
GameTracker Video
02/11/17
Wichita State
Wichita State
Cougar Softball Stadium
7:00 PM
GameTracker Video
02/11/17
UTEP
at UTEP
El Paso, Texas
12:00 PM
02/11/17
Houston First Chance Meet
CRWC NATATORIUM
TBA
02/11/17
Don Kirby Invitational
at Don Kirby Invitational
Albuquerque, N.M.
All Day
02/11/17
Tyson Invitational
at Tyson Invitational
Fayetteville, Ark.
All Day
02/12/17
Wright State
Wright State
Cougar Softball Stadium
12:30 PM
GameTracker Video
02/12/17
New Mexico State
at New Mexico State
Las Cruces, N.M.
11:00 AM
Tulsa
at Tulsa
Tulsa, Okla.
7:00 PM
02/15/17
Houston Baptist
Houston Baptist
Cougar Softball Stadium
5:30 PM
GameTracker Video
02/15/17
vs Day 1
CRWC NATATORIUM
All Day
02/16/17
vs Day 2
CRWC NATATORIUM
All Day
02/17/17
Wake Forest
Wake Forest
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video Tickets
02/17/17
Rhode Island
Rhode Island
Cougar Softball Stadium
4:30 PM
GameTracker Video
02/17/17
Ole Miss
Ole Miss
Cougar Softball Stadium
7:00 PM
GameTracker Video
02/17/17
Tulane
at Tulane
New Orleans, La.
1:00 PM
02/17/17
vs Day 3
CRWC NATATORIUM
All Day
02/17/17
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/18/17
SMU
SMU
Hofheinz Pavilion
5:00 PM
GameTracker Audio Tickets
02/18/17
Nicholls State
Nicholls State
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video Tickets
02/18/17
Oklahoma Striking Out Breast Cancer
Oklahoma Striking Out Breast Cancer
Cougar Softball Stadium
4:30 PM
GameTracker Video
02/18/17
Oklahoma
Oklahoma
Cougar Softball Stadium
7:00 PM
GameTracker Video
02/18/17
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/19/17
Wake Forest
Wake Forest
DARRYL & LORI SCHROEDER PARK
1:00 PM
Video Tickets
02/19/17
LSU
at LSU
Baton Rouge, La.
11:00 AM
02/19/17
vs Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
02/19/17
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/20/17
at Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
USF
USF
Hofheinz Pavilion
7:00 PM
GameTracker Tickets
02/21/17
Houston Baptist
Houston Baptist
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video
02/21/17
at Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
02/22/17
UConn
UConn
Hofheinz Pavilion
8:00 PM
GameTracker Audio Tickets
02/24/17
Missouri
vs Missouri
Corpus Christi, Texas (Whataburger Field)
2:00 PM
02/24/17
Washington
at Washington
Seattle, Wash.
3:00 PM
East Carolina
East Carolina
Hofheinz Pavilion
2:00 PM
GameTracker Video Tickets
02/25/17
Illinois
vs Illinois
Corpus Christi, Texas (Whataburger Field)
11:00 AM
02/26/17
Memphis
at Memphis
Memphis, Tenn.
4:00 PM
Audio
02/26/17
Texas A&M-Corpus Christi
vs Texas A&M-Corpus Christi
Corpus Christi, Texas (Whataburger Field)
3:00 PM
02/26/17
Oregon
at Oregon
Eugene, Ore.
11:00 AM
02/26/17
vs Querencia Cabo Collegiate
San Jose, Cabo, Mexico (Querencia Golf Club)
All Day
SMU
at SMU
Dallas, Texas
7:00 PM
02/27/17
The Dickson
The Woodlands, Texas (The Woodlands Country Club)
All Day
02/27/17
vs Querencia Cabo Collegiate
San Jose, Cabo, Mexico (Querencia Golf Club)
All Day
02/28/17
UT Rio Grande Valley
UT Rio Grande Valley
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video Tickets
02/28/17
The Dickson
The Woodlands, Texas (The Woodlands Country Club)
All Day
02/28/17
vs Querencia Cabo Collegiate
San Jose, Cabo, Mexico (Querencia Golf Club)
TBA
03/02/17
Cincinnati
at Cincinnati
Cincinnati, Ohio
6:00 PM
Audio
03/03/17
Cal State Fullerton
Cal State Fullerton
DARRYL & LORI SCHROEDER PARK
6:30 PM
Video Tickets
03/03/17
Kansas State
at Kansas State
Manhattan, Kan.
1:00 PM
03/04/17
Nebraska
at Nebraska
Lincoln, Neb.
11:00 AM
03/05/17
East Carolina
East Carolina
Hofheinz Pavilion
3:00 PM
GameTracker Audio Tickets
03/10/17
vs Border Olympics
Laredo, Texas (Laredo Country Club)
All Day
03/10/17
vs MountainView Collegiate
Tucson, Ariz. (MountainView Golf Club)
All Day
03/11/17
vs MountainView Collegiate
Tucson, Ariz. (MountainView Golf Club)
All Day
03/11/17
vs Border Olympics
Laredo, Texas (Laredo Country Club)
All Day
03/12/17
vs MountainView Collegiate
Tucson, Ariz. (MountainView Golf Club)
All Day
03/17/17
vs Clover Cup
Mesa, Ariz. (Longbow Golf Club)
All Day
03/18/17
vs Clover Cup
Mesa, Ariz. (Longbow Golf Club)
All Day
03/19/17
vs Valspar Intercollegiate
Palm City, Fla. (Floridian Golf Club)
All Day
03/20/17
vs Valspar Intercollegiate
Palm City, Fla. (Floridian Golf Club)
All Day

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