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FAQ's about University of Houston Licensing
Why do I need a license?

The University of Houston partners with the Learfield Licensing Partners to ensure that the University of Houston's name and trademarks (including any logo, symbol, nickname, abbreviation, mascot, and slogan that are associated with the University) are used in an appropriate manner. Any business or individual that would like to sell a product using the University of Houston's name or trademarks will need a license.

Who is Learfield Licensing Partners?
Learfield Sports acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company's services and success to align perfectly with Learfield's history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. Learfield Sports manages the exclusive multimedia rights for 99 collegiate properties throughout the country. Learfield's rights encompass all athletic department media and sponsorship components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics via radio, television and digital networks to fans around the globe.

How do I obtain a license?
To download a copy of the application and license agreement, please click here.

Send the completed application to:

What type of license do I need?
There are three types of licenses offered for various fees:

  1. Standard licenses are for those licensees who are operating outside of the state of Texas or with multiple Learfield Licensing Partners partners. The standard license application fee is $300.
  2. Internal usage licenses are for licensees who are looking to produce products that will be used by UH and not sold to the public. The internal usage application fee is $150.
  3. In-state licenses are for licensees who operate within the state of Texas and only plan to contract with the University of Houston. Licensees within Texas, but want to work with Learfield Licensing Partners schools other than just UH will need to apply for a standard license. The in-state license application fee is $150.

When do students and student groups need a license?
students and student groups need to hold a license or use a licensed vendor to pay a royalty fee when they are using University of Houston logos or marks on items that they are selling, regardless of whether or not the items are being sold for a profit or as a fundraiser.

Typically, students and student groups will use a vendor to produce their items. Students, students groups, and their advisors should know that any vendor they are using is responsible to be appropriately licensed through Learfield Licensing Partners. Please contact Learfield Licensing Partners contact Jamie Wolfe at jwolfe@learfieldlicensing.com if you need a licensed vendor recommendation.

If the student is not using a vendor and is producing an item independently, then they will need to obtain a license themselves. To get a license, students should download a copy of the application and license agreement here.

Where can I find a list of licensed vendors?
You can find a list of vendors licensed with Learfield Licensing Partners by clicking here and searching the word "Houston".

Where can I find official logos that the University uses? Once a license is granted, Learfield Licensing Partners will provide a user name and password that will allow access to high quality, production-ready artwork.

What is UH's royalty rate?
UH's royalty rate is 10% of the total cost of goods sold by the licensee.

What if I have more questions?
If you have more questions you can contact Jamie Wolfe with Learfield Licensing Partners at jwolfe@learfieldlicensing.com.

You can also learn more about Learfield Licensing Partners at learfieldlicensing.com.

Watch Houston Video
08/24/17
Cal State Northridge
at Cal State Northridge
Los Angeles
9:00 PM
McNeese
vs McNeese
Arlington, Texas
4:30 PM
Southern
vs Southern
Arlington, Texas
10:00 AM
UT Arlington
at UT Arlington
Arlington, Texas
7:00 PM
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08/27/17
Rice
at Rice
Houston, Texas (Rice)
7:00 PM
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09/01/17
Mississippi State
at Mississippi State
Starkville, Miss.
7:00 PM
09/01/17
at HBU Season Opener
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6:30 PM
09/02/17
UTSA
at UTSA
San Antonio, Texas
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George Mason
at George Mason
Fairfax, Va.
10:30 AM
Penn
vs Penn
Fairfax, Va.
3:30 PM
09/03/17
LSU
at LSU
Baton Rouge, La.
5:00 PM
Central Michigan
vs Central Michigan
Fairfax, Va.
11:00 AM
09/08/17
Southern Miss
Southern Miss
CARL LEWIS COMPLEX
7:00 PM
GameTracker Video Tickets
Stetson
Stetson
Athletics/Alumni Center
1:00 PM
GameTracker Video
09/08/17
at Norry Hersey Rice Invitational
Houston, Texas (Rice)
6:45 PM
McNeese
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7:00 PM
GameTracker Video
09/09/17
Arizona
at Arizona
Tucson, Ariz.
9:30 PM
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Mississippi State
Mississippi State
Athletics/Alumni Center
12:30 PM
GameTracker Video
09/10/17
Lamar
Lamar
CARL LEWIS COMPLEX
5:00 PM
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Prairie View A&M
Prairie View A&M
Athletics/Alumni Center
7:00 PM
GameTracker Video
09/15/17
New Mexico
at New Mexico
Albuquerque, N.M.
8:00 PM
09/15/17
at Mason Rudolph Championship
Franklin, Tenn. (Vanderbilt Legends Club)
All Day
09/16/17
Rice
Rice
TDECU Stadium
7:00 PM
GameTracker Tickets
09/16/17
at Mason Rudolph Championship
Franklin, Tenn. (Vanderbilt Legends Club)
All Day
09/17/17
New Mexico State
at New Mexico State
Las Cruces, N.M.
1:00 PM
09/17/17
at Mason Rudolph Championship
Franklin, Tenn. (Vanderbilt Legends Club)
All Day
09/21/17
Tulsa
at Tulsa
Tulsa, Okla.
7:00 PM
09/23/17
Texas Tech
Texas Tech
TDECU Stadium
TBA
GameTracker Tickets
09/23/17
at Texas A&M Invitational
College Station, Texas
TBA
09/24/17
Memphis
at Memphis
Memphis, Tenn.
1:00 PM
09/29/17
North Texas
at North Texas
Dallas, Texas
TBA
09/30/17
Temple
at Temple
Philadelphia, Pa.
TBA
Tickets
10/01/17
vs The Jackrabbit
Valentine, Neb. (Prairie Club)
All Day
10/02/17
vs The Jackrabbit
Valentine, Neb. (Prairie Club)
All Day
10/03/17
vs The Jackrabbit
Valentine, Neb. (Prairie Club)
All Day
10/07/17
SMU
SMU
TDECU Stadium
TBA
GameTracker Tickets
10/09/17
Bayou City Collegiate Classic
Pearland, Texas (Golfcrest Country Club)
All Day
10/09/17
at Betsy Rawls Invitational
Austin, Texas (UT Golf Club)
All Day
10/10/17
at Betsy Rawls Invitational
Austin, Texas (UT Golf Club)
All Day
10/10/17
Bayou City Collegiate Classic
Pearland, Texas (Golfcrest Country Club)
All Day
10/12/17
Incarnate Word
at Incarnate Word
San Antonio, Texas
1:00 PM
10/14/17
Tulsa
at Tulsa
Tulsa, Okla.
TBA
Tickets
10/14/17
vs Pre-Nationals
Louisville, Ky.
All Day
10/19/17
Memphis
Memphis
TDECU Stadium
7:00 PM
GameTracker Tickets
10/20/17
SMU
SMU
CRWC NATATORIUM
6:00 PM
10/21/17
North Texas
North Texas
Houston, TX
11:00 AM
10/22/17
at Maryb S. Kauth Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/23/17
vs Royal Oaks Intercollegiate
Dallas, Texas (Royal Oaks Country Club)
All Day
10/23/17
at Maryb S. Kauth Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/24/17
vs Royal Oaks Intercollegiate
Dallas, Texas (Royal Oaks Country Club)
All Day
10/24/17
at Maryb S. Kauth Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/28/17
East Carolina
East Carolina
TDECU Stadium
TBA
GameTracker Tickets
10/28/17
vs American Athletic Conference Championship
Philadelphia, Pa.
9:00 AM
10/30/17
at Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
All Day
10/31/17
at Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
All Day
11/03/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/04/17
USF
at USF
Tampa, Fla.
TBA
Tickets
11/04/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/05/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/10/17
McNeese
McNeese
TBD
TBA
GameTracker Tickets
Texas A&M
at Texas A&M
College Station, Texas
7:00 PM
11/10/17
at NCAA South Central Regional
College Station, Texas
TBA
at WNIT 2nd Round
TBA
TBA
11/13/17
Lynn exhibition
at Lynn exhibition
Boca Raton, Fla.
TBA
vs WNIT 2nd Round
TBA
TBA
vs WNIT Semifinals
TBA
TBA
vs WNIT Semifinals
TBA
TBA
11/16/17
Phil Hansel Invitational
Phil Hansel Invitational
Houston, TX
10:00 AM
11/17/17
Drexel
vs Drexel
St. Thomas, U.S. Virgin Islands
3:30 PM
11/18/17
vs Mercer/Liberty
St. Thomas, U.S. Virgin Islands
3:30 PM
11/18/17
vs NCAA Championship
Louisville, Ky.
All Day
11/19/17
vs Mercer/Liberty
St. Thomas, U.S. Virgin Islands
5:30 PM
vs WNIT Championship
TBA
TBA
11/20/17
vs TBD
St. Thomas, U.S. Virgin Islands
TBA
Boston College
at Boston College
Boston, Mass.
TBA
Liberty
vs Liberty
Amherst, Mass.
TBA
11/25/17
UIW
UIW
TBD
TBA
GameTracker Tickets
Northeastern
vs Northeastern
Amherst, Mass.
TBA
Texas State
at Texas State
San Marcos, Texas
7:00 PM
11/29/17
New Orleans
New Orleans
TBD
TBA
GameTracker Tickets
11/30/17
vs AT&T Winter Nationals
Columbus, Ohio
TBA
12/02/17
Arkansas
Arkansas
TBD
TBA
GameTracker Tickets
12/06/17
Fairfield
Fairfield
TBD
All Day
GameTracker Tickets
01/19/18
Arkansas/Vanderbilt
CRWC NATATORIUM
TBA
01/26/18
LSU/Tulane/Rice
LSU/Tulane/Rice
CRWC NATATORIUM
T
02/10/18
Houston First Chance Meet
CRWC NATATORIUM
TBA
02/14/18
American Athletic Conference Championship
vs American Athletic Conference Championship
Dallas, Texas
T

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