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FAQ's about University of Houston Licensing
Why do I need a license?

The University of Houston partners with the Learfield Licensing Partners to ensure that the University of Houston's name and trademarks (including any logo, symbol, nickname, abbreviation, mascot, and slogan that are associated with the University) are used in an appropriate manner. Any business or individual that would like to sell a product using the University of Houston's name or trademarks will need a license.

Who is Learfield Licensing Partners?
Learfield Sports acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company's services and success to align perfectly with Learfield's history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. Learfield Sports manages the exclusive multimedia rights for 99 collegiate properties throughout the country. Learfield's rights encompass all athletic department media and sponsorship components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics via radio, television and digital networks to fans around the globe.

How do I obtain a license?
To download a copy of the application and license agreement, please click here.

Send the completed application to:

What type of license do I need?
There are three types of licenses offered for various fees:

  1. Standard licenses are for those licensees who are operating outside of the state of Texas or with multiple Learfield Licensing Partners partners. The standard license application fee is $300.
  2. Internal usage licenses are for licensees who are looking to produce products that will be used by UH and not sold to the public. The internal usage application fee is $150.
  3. In-state licenses are for licensees who operate within the state of Texas and only plan to contract with the University of Houston. Licensees within Texas, but want to work with Learfield Licensing Partners schools other than just UH will need to apply for a standard license. The in-state license application fee is $150.

When do students and student groups need a license?
students and student groups need to hold a license or use a licensed vendor to pay a royalty fee when they are using University of Houston logos or marks on items that they are selling, regardless of whether or not the items are being sold for a profit or as a fundraiser.

Typically, students and student groups will use a vendor to produce their items. Students, students groups, and their advisors should know that any vendor they are using is responsible to be appropriately licensed through Learfield Licensing Partners. Please contact Learfield Licensing Partners contact Tom Kehoe at tkehoe@learfieldlicensing.com if you need a licensed vendor recommendation.

If the student is not using a vendor and is producing an item independently, then they will need to obtain a license themselves. To get a license, students should download a copy of the application and license agreement here.

Where can I find a list of licensed vendors?
You can find a list of vendors licensed with Learfield Licensing Partners by clicking here and searching the word "Houston".

Where can I find official logos that the University uses? Once a license is granted, Learfield Licensing Partners will provide a user name and password that will allow access to high quality, production-ready artwork.

What is UH's royalty rate?
UH's royalty rate is 10% of the total cost of goods sold by the licensee.

What if I have more questions?
If you have more questions you can contact Tom Kehoe with Learfield Licensing Partners at tkehoe@learfieldlicensing.com.

You can also learn more about Learfield Licensing Partners at learfieldlicensing.com.

Watch Houston Video
10/23/17
vs Royal Oaks Intercollegiate
Dallas, Texas (Royal Oaks Country Club)
All Day
10/23/17
at Maryb S. Kauth Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/24/17
vs Royal Oaks Intercollegiate
Dallas, Texas (Royal Oaks Country Club)
All Day
10/24/17
at Maryb S. Kauth Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/26/17
SMU
at SMU
Dallas, Texas
7:00 PM
Temple
at Temple
Philadelphia, Pa.
6:00 PM
10/28/17
USF
at USF
Tampa, Fla.
2:45 PM
GameTracker Audio Tickets
10/28/17
vs American Athletic Conference Championship
Philadelphia, Pa.
9:00 AM
UConn
at UConn
Storrs, Conn.
11:00 AM
10/30/17
at Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
All Day
10/31/17
at Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
All Day
11/01/17
vs Quarterfinals
TBD
TBA
11/03/17
vs Semifinals
TBD
TBA
11/03/17
Colorado State
at Colorado State
Boulder, Colo.
6:00 PM
SMU
SMU
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
11/03/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/03/17
vs Baylor Invitational
San Jose del Cabo, Mexico (Club Campestre San Jose)
All Day
11/03/17
River Oaks Hidden Dual
Houston, Texas
All Day
11/04/17
ECU
ECU
TDECU Stadium
11:00 AM
GameTracker Audio Tickets
11/04/17
Northern Colorado
at Northern Colorado
Greeley, Colo.
TBA
11/04/17
River Oaks Hidden Dual
Houston, Texas
All Day
11/04/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/04/17
vs Baylor Invitational
San Jose del Cabo, Mexico (Club Campestre San Jose)
All Day
11/05/17
Angelo State exhibition
Angelo State exhibition
H&PE Arena (Houston, Texas)
3:00 PM
GameTracker
11/05/17
vs American Championship
TBD
TBA
Tulsa
Tulsa
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
11/05/17
vs Baylor Invitational
San Jose del Cabo, Mexico (Club Campestre San Jose)
All Day
11/05/17
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Ka'anapali Golf Course)
All Day
11/05/17
River Oaks Hidden Dual
Houston, Texas
All Day
11/10/17
McNeese
McNeese
H&PE Arena (Houston, Texas)
7:00 PM
GameTracker Tickets
Texas A&M
at Texas A&M
College Station, Texas
7:00 PM
USF
at USF
Tampa, Fla.
2:00 PM
11/10/17
at NCAA South Central Regional
College Station, Texas
TBA
at WNIT 2nd Round
TBA
TBA
UCF
at UCF
Orlando, Fla.
12:00 PM
vs WNIT 2nd Round
TBA
TBA
vs WNIT Semifinals
TBA
TBA
vs WNIT Semifinals
TBA
TBA
11/16/17
Phill Hansel Invitational Day 1
CRWC NATATORIUM
All Day
11/17/17
Drexel
vs Drexel
Lynchburg, Va.
1:30 PM
ECU
ECU
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
11/17/17
Phill Hansel Invitational Day 2
CRWC NATATORIUM
All Day
11/18/17
Tulane
at Tulane
New Orleans, La.
TBA
Audio Tickets
11/18/17
vs vs. Mercer/at Liberty
Lynchburg, Va.
TBA
11/18/17
Phill Hansel Invitational Day 3
CRWC NATATORIUM
All Day
11/18/17
vs NCAA Championship
Louisville, Ky.
All Day
11/19/17
vs TBD
Lynchburg, Va.
TBA
vs WNIT Championship
TBA
TBA
Cincinnati
Cincinnati
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
Boston College
at Boston College
Boston, Mass.
5:00 PM
Tulane
Tulane
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
11/24/17
Navy
Navy
TDECU Stadium
TBA
GameTracker Audio Tickets
Liberty
vs Liberty
Amherst, Mass.
2:00 PM
Tulane
at Tulane
New Orleans, La.
1:00 PM
11/25/17
UIW
UIW
H&PE Arena (Houston, Texas)
7:00 PM
GameTracker Video Tickets
Northeastern
vs Northeastern
Amherst, Mass.
10:00 AM
Texas State
at Texas State
San Marcos, Texas
7:00 PM
11/29/17
New Orleans
New Orleans
H&PE Arena (Houston, Texas)
7:00 PM
GameTracker Video Tickets
11/30/17
vs AT&T Winter Nationals Day 1
Columbus, Ohio
All Day
12/01/17
vs AT&T Winter Nationals Day 2
Columbus, Ohio
All Day
12/02/17
vs TBD
TBA
11:00 AM
Audio
12/02/17
Arkansas
Arkansas
H&PE Arena (Houston, Texas)
6:30 PM
GameTracker
12/02/17
vs AT&T Winter Nationals Day 3
Columbus, Ohio
All Day
12/06/17
Fairfield
Fairfield
H&PE Arena (Houston, Texas)
7:00 PM
GameTracker Tickets
12/09/17
Saint Louis
at Saint Louis
St. Louis, Mo.
7:00 PM
01/19/18
Arkansas/Vanderbilt Day 1
CRWC NATATORIUM
All Day
01/20/18
Arkansas/Vanderbilt Day 2
CRWC NATATORIUM
All Day
02/16/18
Holy Cross
Holy Cross
SCHROEDER PARK
6:30 PM
GameTracker
02/16/18
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/17/18
Holy Cross
Holy Cross
SCHROEDER PARK
6:30 PM
GameTracker
02/17/18
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/18/18
Holy Cross
Holy Cross
SCHROEDER PARK
1:00 PM
GameTracker
02/18/18
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/18/18
at Allstate Sugar Bowl Intercollegiate
New Orleans, La. (English Turn Country Club)
All Day
02/19/18
at Allstate Sugar Bowl Intercollegiate
New Orleans, La. (English Turn Country Club)
All Day
02/20/18
Sam Houston State
at Sam Houston State
Huntsville, Texas
TBA
02/20/18
at Allstate Sugar Bowl Intercollegiate
New Orleans, La. (English Turn Country Club)
All Day
02/23/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
9:00 PM
02/24/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
8:00 PM
02/25/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
3:00 PM
02/27/18
Texas Southern
Texas Southern
SCHROEDER PARK
6:30 PM
GameTracker
03/02/18
Kentucky
vs Kentucky
Minute Maid Park
3:30 PM
03/03/18
Mississippi State
vs Mississippi State
Minute Maid Park
7:00 PM
03/04/18
vs Querencia Cabo Collegiate
Cabo del San Jose, Mexico (Querencia Golf Club)
All Day
03/05/18
vs Querencia Cabo Collegiate
Cabo del San Jose Mexico (Querencia Golf Club)
All Day

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