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FAQ's about University of Houston Licensing
Why do I need a license?

The University of Houston partners with the Learfield Licensing Partners to ensure that the University of Houston's name and trademarks (including any logo, symbol, nickname, abbreviation, mascot, and slogan that are associated with the University) are used in an appropriate manner. Any business or individual that would like to sell a product using the University of Houston's name or trademarks will need a license.

Who is Learfield Licensing Partners?
Learfield Sports acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company's services and success to align perfectly with Learfield's history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. Learfield Sports manages the exclusive multimedia rights for 99 collegiate properties throughout the country. Learfield's rights encompass all athletic department media and sponsorship components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics via radio, television and digital networks to fans around the globe.

How do I obtain a license?
To download a copy of the application and license agreement, please click here.

Send the completed application to:

What type of license do I need?
There are three types of licenses offered for various fees:

  1. Standard licenses are for those licensees who are operating outside of the state of Texas or with multiple Learfield Licensing Partners partners. The standard license application fee is $300.
  2. Internal usage licenses are for licensees who are looking to produce products that will be used by UH and not sold to the public. The internal usage application fee is $150.
  3. In-state licenses are for licensees who operate within the state of Texas and only plan to contract with the University of Houston. Licensees within Texas, but want to work with Learfield Licensing Partners schools other than just UH will need to apply for a standard license. The in-state license application fee is $150.

When do students and student groups need a license?
students and student groups need to hold a license or use a licensed vendor to pay a royalty fee when they are using University of Houston logos or marks on items that they are selling, regardless of whether or not the items are being sold for a profit or as a fundraiser.

Typically, students and student groups will use a vendor to produce their items. Students, students groups, and their advisors should know that any vendor they are using is responsible to be appropriately licensed through Learfield Licensing Partners. Please contact Learfield Licensing Partners contact Tom Kehoe at tkehoe@learfieldlicensing.com if you need a licensed vendor recommendation.

If the student is not using a vendor and is producing an item independently, then they will need to obtain a license themselves. To get a license, students should download a copy of the application and license agreement here.

Where can I find a list of licensed vendors?
You can find a list of vendors licensed with Learfield Licensing Partners by clicking here and searching the word "Houston".

Where can I find official logos that the University uses? Once a license is granted, Learfield Licensing Partners will provide a user name and password that will allow access to high quality, production-ready artwork.

What is UH's royalty rate?
UH's royalty rate is 10% of the total cost of goods sold by the licensee.

What if I have more questions?
If you have more questions you can contact Tom Kehoe with Learfield Licensing Partners at tkehoe@learfieldlicensing.com.

You can also learn more about Learfield Licensing Partners at learfieldlicensing.com.

Watch Houston Video
04/20/18
No. 24 Wichita State
No. 24 Wichita State
SCHROEDER PARK
W, 3-1
04/20/18
Tulsa
Tulsa
Cougar Softball Stadium
W, 2-0
GameTracker Video
04/20/18
at Mt. SAC Relays
Walnut, Calif.
All Day
04/21/18
Tulsa
Tulsa
Cougar Softball Stadium
2:00 PM
GameTracker Video Tickets
04/21/18
at Mt. SAC Relays
Walnut, Calif.
All Day
04/21/18
J. Fred Duckett Twilight Invitational
at J. Fred Duckett Twilight Invitational
Houston, Texas (Rice)
All Day
04/22/18
No. 24 Wichita State
No. 24 Wichita State
SCHROEDER PARK
1:00 PM
04/22/18
No. 24 Wichita State
No. 24 Wichita State
SCHROEDER PARK
4:00 PM
04/22/18
Tulsa
Tulsa
Cougar Softball Stadium
11:00 AM
GameTracker Tickets
04/22/18
vs The American Championships
Palm Harbor, Fla. (Copperhead Course - Innisbrook Golf Club)
All Day
04/23/18
vs The American Championships
Palm Harbor, Fla. (Copperhead Course - Innisbrook Golf Club)
All Day
04/24/18
Texas
at Texas
Austin, Texas
6:30 PM
04/24/18
Baylor
Baylor
Cougar Softball Stadium
4:00 PM
GameTracker Video
04/24/18
Baylor
Baylor
Cougar Softball Stadium
6:30 PM
GameTracker Video
04/24/18
vs The American Championships
Palm Harbor, Fla. (Copperhead Course - Innisbrook Golf Club)
All Day
04/26/18
Penn Relays
at Penn Relays
Philadelphia, Pa.
All Day
04/27/18
ECU
at ECU
Greenville, N.C.
5:30 PM
04/27/18
UConn
at UConn
Storrs, Conn.
3:00 PM
04/27/18
Penn Relays
at Penn Relays
Philadelphia, Pa.
All Day
04/28/18
ECU
at ECU
Greenville, N.C.
3:00 PM
04/28/18
UConn
at UConn
Storrs, Conn.
1:00 PM
04/28/18
Penn Relays
at Penn Relays
Philadelphia, Pa.
All Day
04/28/18
Longhorn Invitational
at Longhorn Invitational
Austin, Texas
All Day
04/29/18
ECU
at ECU
Greenville, N.C.
10:30 AM
04/29/18
UConn
at UConn
Storrs, Conn.
11:00 AM
04/29/18
Longhorn Invitational
at Longhorn Invitational
Austin, Texas
All Day
05/01/18
Sam Houston State
vs Sam Houston State
Sugar Land, Texas (Constellation Field)
7:05 PM
05/04/18
UCF
UCF
SCHROEDER PARK
6:30 PM
05/04/18
Memphis Senior Weekend
Memphis Senior Weekend
Cougar Softball Stadium
6:00 PM
GameTracker Video Tickets
05/04/18
Tom Tellez Invitational
Carl Lewis Complex
All Day
05/05/18
UCF
UCF
SCHROEDER PARK
6:30 PM
05/05/18
Memphis Senior Weekend
Memphis Senior Weekend
Cougar Softball Stadium
2:00 PM
GameTracker Video Tickets
05/07/18
vs NCAA Regional
TBD
All Day
05/08/18
vs NCAA Regional
TBD
All Day
05/09/18
at NCAA Regional
TBD
All Day
05/11/18
vs The American Outdoor Championships
Cincinnati, Ohio
All Day
05/14/18
vs NCAA Regional
TBD
All Day
05/15/18
vs NCAA Regional
TBD
All Day
05/16/18
vs NCAA Regional
TBD
All Day
05/18/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/19/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/20/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/21/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/22/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/23/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/25/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/26/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/27/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
05/28/18
vs NCAA Championships
Stillwater, Okla. (Karsten Creek Golf Club)
All Day
09/01/18
Rice
at Rice
Houston, Texas
TBA
Tickets
09/08/18
Arizona
Arizona
TDECU Stadium
TBA
Tickets
09/15/18
Texas Tech
at Texas Tech
Lubbock, Texas
TBA
Tickets
09/22/18
Texas Southern
Texas Southern
TDECU Stadium
TBA
Tickets
10/04/18
Tulsa
Tulsa
TDECU Stadium
TBA
Tickets
10/13/18
ECU
at ECU
Greenville, N.C.
TBA
Tickets
10/20/18
Navy
at Navy
Annapolis, Md.
TBA
Tickets
10/27/18
USF
USF
TDECU Stadium
TBA
Tickets
11/03/18
SMU
at SMU
Dallas, Texas
TBA
Tickets
11/10/18
Temple
Temple
TDECU Stadium
TBA
Tickets

#GoCoogs


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