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FAQ's about University of Houston Licensing
Why do I need a license?

The University of Houston partners with the Learfield Licensing Partners to ensure that the University of Houston's name and trademarks (including any logo, symbol, nickname, abbreviation, mascot, and slogan that are associated with the University) are used in an appropriate manner. Any business or individual that would like to sell a product using the University of Houston's name or trademarks will need a license.

Who is Learfield Licensing Partners?
Learfield Sports acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company's services and success to align perfectly with Learfield's history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. Learfield Sports manages the exclusive multimedia rights for 99 collegiate properties throughout the country. Learfield's rights encompass all athletic department media and sponsorship components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics via radio, television and digital networks to fans around the globe.

How do I obtain a license?
To download a copy of the application and license agreement, please click here.

Send the completed application to:

What type of license do I need?
There are three types of licenses offered for various fees:

  1. Standard licenses are for those licensees who are operating outside of the state of Texas or with multiple Learfield Licensing Partners partners. The standard license application fee is $300.
  2. Internal usage licenses are for licensees who are looking to produce products that will be used by UH and not sold to the public. The internal usage application fee is $150.
  3. In-state licenses are for licensees who operate within the state of Texas and only plan to contract with the University of Houston. Licensees within Texas, but want to work with Learfield Licensing Partners schools other than just UH will need to apply for a standard license. The in-state license application fee is $150.

When do students and student groups need a license?
students and student groups need to hold a license or use a licensed vendor to pay a royalty fee when they are using University of Houston logos or marks on items that they are selling, regardless of whether or not the items are being sold for a profit or as a fundraiser.

Typically, students and student groups will use a vendor to produce their items. Students, students groups, and their advisors should know that any vendor they are using is responsible to be appropriately licensed through Learfield Licensing Partners. Please contact Learfield Licensing Partners contact Tom Kehoe at tkehoe@learfieldlicensing.com if you need a licensed vendor recommendation.

If the student is not using a vendor and is producing an item independently, then they will need to obtain a license themselves. To get a license, students should download a copy of the application and license agreement here.

Where can I find a list of licensed vendors?
You can find a list of vendors licensed with Learfield Licensing Partners by clicking here and searching the word "Houston".

Where can I find official logos that the University uses? Once a license is granted, Learfield Licensing Partners will provide a user name and password that will allow access to high quality, production-ready artwork.

What is UH's royalty rate?
UH's royalty rate is 10% of the total cost of goods sold by the licensee.

What if I have more questions?
If you have more questions you can contact Tom Kehoe with Learfield Licensing Partners at tkehoe@learfieldlicensing.com.

You can also learn more about Learfield Licensing Partners at learfieldlicensing.com.

Watch Houston Video
01/21/18
Lamar
Lamar
Life Time Fitness (Galleria Mall)
4:00 PM
01/26/18
Texas A&M-Corpus Christi
Texas A&M-Corpus Christi
Barbara Wallace Winston Tennis Facility
1:00 PM
01/26/18
Houston Invitational
Yeoman Fieldhouse
All Day
01/26/18
LSU/Tulane/Rice Quad Day 1
CRWC NATATORIUM
All Day
SMU
SMU
H&PE Arena
2:00 PM
GameTracker Video Tickets
01/27/18
LSU/Tulane/Rice Quad Day 2
CRWC NATATORIUM
All Day
01/27/18
Houston Invitational
Yeoman Fieldhouse
All Day
01/28/18
USF
USF
H&PE Arena (Houston, Texas)
2:00 PM
GameTracker Audio Tickets
01/28/18
Sam Houston State
Sam Houston State
Barbara Wallace Winston Tennis Facility
11:00 AM
01/28/18
Incarnate Word
Incarnate Word
Barbara Wallace Winston Tennis Facility
3:00 PM
01/31/18
Cincinnati
at Cincinnati
Highland Heights, Ky. (NKU campus)
6:00 PM
Audio
Tulane
Tulane
H&PE Arena
7:00 PM
GameTracker Video Tickets
02/02/18
Charlie Thomas Invitational
at Charlie Thomas Invitational
College Station, Texas
All Day
02/03/18
UCF
at UCF
Orlando, Fla.
11:00 AM
Audio
Wichita State
at Wichita State
Wichita, Kan.
2:00 PM
02/03/18
Southern
Southern
Barbara Wallace Winston Tennis Facility
10:00 AM
02/03/18
Prairie View A&M
Prairie View A&M
Barbara Wallace Winston Tennis Facility
3:00 PM
02/03/18
Charlie Thomas Invitational
at Charlie Thomas Invitational
College Station, Texas
All Day
Memphis
Memphis
H&PE Arena
7:00 PM
GameTracker Tickets
02/08/18
SMU
SMU
H&PE Arena (Houston, Texas)
8:00 PM
GameTracker Audio Tickets
02/09/18
Texas Tech
vs Texas Tech
College Station, Texas
12:15 PM
02/09/18
Texas A&M
at Texas A&M
College Station, Texas
3:00 PM
02/09/18
Tyson Invitational
at Tyson Invitational
Fayetteville, Ark.
All Day
02/09/18
Howie Ryan Invitational
Yeoman Fieldhouse
All Day
Tulsa
at Tulsa
Tulsa, Okla.
2:00 PM
02/10/18
Boston College
vs Boston College
College Station, Texas
10:00 AM
02/10/18
Texas Tech
vs Texas Tech
College Station, Texas
5:15 PM
02/10/18
Nevada
vs Nevada
Tucson, Ariz.
1:00 PM
02/10/18
Houston First Chance Meet
CRWC NATATORIUM
TBA
02/10/18
Husky Classic
at Husky Classic
Seattle, Wash.
All Day
02/10/18
Tyson Invitational
at Tyson Invitational
Fayetteville, Ark.
All Day
02/11/18
Tulane
Tulane
H&PE Arena (Houston, Texas)
5:00 PM
GameTracker Audio Tickets
02/11/18
Texas A&M
at Texas A&M
College Station, Texas
12:15 PM
02/11/18
Arizona
at Arizona
Tucson, Ariz.
12:00 PM
02/11/18
Houston Seniors/Masters Meet
Yeoman Fieldhouse
All Day
02/14/18
vs American Athletic Conference Championships Day 1
Dallas, Texas
All Day
02/15/18
Cincinnati
Cincinnati
H&PE Arena (Houston, Texas)
6:00 PM
GameTracker Audio Tickets
02/15/18
Oregon
vs Oregon
Puerto Vallarta, Mexico
2:00 PM
Tickets
02/15/18
vs American Athletic Conference Championships Day 2
Dallas, Texas
All Day
02/16/18
Holy Cross
Holy Cross
SCHROEDER PARK
6:30 PM
GameTracker
02/16/18
Ole Miss
vs Ole Miss
Puerto Vallarta, Mexico
2:00 PM
02/16/18
New Mexico State
New Mexico State
Barbara Wallace Winston Tennis Facility
2:00 PM
02/16/18
vs American Athletic Conference Championships Day 3
Dallas, Texas
All Day
02/16/18
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
ECU
ECU
H&PE Arena
2:00 PM
GameTracker Video Tickets
02/17/18
Holy Cross
Holy Cross
SCHROEDER PARK
6:30 PM
GameTracker
02/17/18
Rutgers
vs Rutgers
Puerto Vallarta, Mexico
2:00 PM
Tickets
02/17/18
Texas
vs Texas
Puerto Vallarta, Mexico
5:00 PM
02/17/18
Rice
at Rice
Houston, Texas (Rice)
11:00 AM
02/17/18
vs American Athletic Conference Championships Day 4
Dallas, Texas
All Day
02/17/18
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/18/18
Temple
at Temple
Philadelphia, Pa.
3:00 PM
Audio
02/18/18
Holy Cross
Holy Cross
SCHROEDER PARK
1:00 PM
GameTracker
02/18/18
All-American Intercollegiate
Humble, Texas (Golf Club of Houston)
All Day
02/18/18
at Allstate Sugar Bowl Intercollegiate
New Orleans, La. (English Turn Country Club)
All Day
02/19/18
at Allstate Sugar Bowl Intercollegiate
New Orleans, La. (English Turn Country Club)
All Day
02/20/18
Sam Houston State
at Sam Houston State
Huntsville, Texas
TBA
02/20/18
at Allstate Sugar Bowl Intercollegiate
New Orleans, La. (English Turn Country Club)
All Day
USF
at USF
Tampa, Fla.
6:00 PM
02/22/18
Memphis
at Memphis
Memphis, Tenn.
8:00 PM
Audio
02/23/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
9:00 PM
02/23/18
Yale
Yale
Cougar Softball Stadium
6:00 PM
GameTracker Tickets
02/23/18
vs The American Indoor Championships
Birmingham, Ala.
All Day
UCF
UCF
H&PE Arena
12:00 PM
GameTracker Tickets
02/24/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
8:00 PM
02/25/18
ECU
ECU
H&PE Arena (Houston, Texas)
2:00 PM
GameTracker Audio Tickets
02/25/18
Cal State Fullerton
at Cal State Fullerton
Fullerton, Calif.
3:00 PM
Cincinnati
at Cincinnati
Cincinnati, Ohio
6:00 PM
02/26/18
The Dickson
The Woodlands, Texas (The Woodlands Country Club)
All Day
02/27/18
Texas Southern
Texas Southern
SCHROEDER PARK
6:30 PM
GameTracker
02/27/18
The Dickson
The Woodlands, Texas (The Woodlands Country Club)
All Day
02/28/18
SMU
at SMU
Dallas, Texas
8:00 PM
Audio
03/02/18
Kentucky
vs Kentucky
Minute Maid Park
3:30 PM
Tickets
03/03/18
Mississippi State
vs Mississippi State
Minute Maid Park
7:00 PM
Tickets
03/04/18
vs Querencia Cabo Collegiate
Cabo del San Jose, Mexico (Querencia Golf Club)
All Day
03/05/18
vs Querencia Cabo Collegiate
Cabo del San Jose Mexico (Querencia Golf Club)
All Day
03/05/18
vs NCAA Diving Zones Day 1
Columbia, Mo.
All Day
03/06/18
vs Querencia Cabo Collegiate
Cabo del San Jose Mexico (Querencia Golf Club)
All Day
03/06/18
vs NCAA Diving Zones Day 2
Columbia, Mo.
All Day
03/07/18
vs NCAA Diving Zones Day 3
Columbia, Mo.
All Day
03/09/18
vs Border Olympics
Laredo, Texas (Laredo Country Club)
All Day
03/10/18
vs Border Olympics
Laredo, Texas (Laredo Country Club)
All Day
03/13/18
at Dr. Donnis Thompson Invitational
Oahu, Hawai'i (Kaneohe Klipper Golf Club)
All Day
03/14/18
at Dr. Donnis Thompson Invitational
Oahu, Hawai'i (Kaneohe Klipper Golf Club)
All Day
03/18/18
vs Valspar Collegiate Championships
Palm City, Fla. (Floridian National Golf Club)
All Day
03/19/18
vs Valspar Collegiate Championships
Palm City, Fla. (Floridian National Golf Club)
All Day
03/19/18
at HBU Husky Invitational
Cypress, Texas (BlackHorse Golf Club)
All Day
03/20/18
at HBU Husky Invitational
Cypress, Texas (BlackHorse Golf Club)
All Day
03/23/18
at LSU Tiger Classic
Baton Rouge, La. (University Club)
All Day

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