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FAQ's about University of Houston Licensing
Why do I need a license?

The University of Houston partners with the Learfield Licensing Partners to ensure that the University of Houston's name and trademarks (including any logo, symbol, nickname, abbreviation, mascot, and slogan that are associated with the University) are used in an appropriate manner. Any business or individual that would like to sell a product using the University of Houston's name or trademarks will need a license.

Who is Learfield Licensing Partners?
Learfield Sports acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. Learfield Sports manages the exclusive multimedia rights for 99 collegiate properties throughout the country. Learfield’s rights encompass all athletic department media and sponsorship components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics via radio, television and digital networks to fans around the globe.

How do I obtain a license?
To download a copy of the application and license agreement, please click here.

Send the completed application to:

What type of license do I need?
There are three types of licenses offered for various fees:

  1. Standard licenses are for those licensees who are operating outside of the state of Texas or with multiple Learfield Licensing Partners partners. The standard license application fee is $300.
  2. Internal usage licenses are for licensees who are looking to produce products that will be used by UH and not sold to the public. The internal usage application fee is $150.
  3. In-state licenses are for licensees who operate within the state of Texas and only plan to contract with the University of Houston. Licensees within Texas, but want to work with Learfield Licensing Partners schools other than just UH will need to apply for a standard license. The in-state license application fee is $150.

When do students and student groups need a license?
students and student groups need to hold a license or use a licensed vendor to pay a royalty fee when they are using University of Houston logos or marks on items that they are selling, regardless of whether or not the items are being sold for a profit or as a fundraiser.

Typically, students and student groups will use a vendor to produce their items. Students, students groups, and their advisors should know that any vendor they are using is responsible to be appropriately licensed through Learfield Licensing Partners. Please contact Learfield Licensing Partners contact Brad Coley at Bcoley@learfieldlicensing.com if you need a licensed vendor recommendation.

If the student is not using a vendor and is producing an item independently, then they will need to obtain a license themselves. To get a license, students should download a copy of the application and license agreement here.

Where can I find a list of licensed vendors?
You can find a list of vendors licensed with Learfield Licensing Partners by clicking here and searching the word "Houston".

Where can I find official logos that the University uses? Once a license is granted, Learfield Licensing Partners will provide a user name and password that will allow access to high quality, production-ready artwork.

What is UH's royalty rate?
UH's royalty rate is 10% of the total cost of goods sold by the licensee.

What if I have more questions?
If you have more questions you can contact Brad Coley with Learfield Licensing Partners at Bcoley@learfieldlicensing.com.

You can also learn more about Learfield Licensing Partners at learfieldlicensing.com.

Temple
at Temple
Philadelphia, Pa.
12:00 PM
09/25/16
at Maui Jim Intercollegiate
Scottsdale, Ariz. (Mirabel Golf Club)
All Day
09/25/16
vs Rice Invitational
Houston, Texas (Rice)
All Day
09/26/16
vs USA Baseball 18U National Team
Sugar Land, Texas (Constellation Field)
7:00 PM
09/28/16
San Jacinto College
San Jacinto College
Cougar Softball Stadium
4:30 PM
09/28/16
San Jacinto College
San Jacinto College
Cougar Softball Stadium
6:30 PM
09/29/16
UConn
UConn
TDECU Stadium
7:00 PM
GameTracker Audio Tickets
09/29/16
UCF
at UCF
Orlando, Fla.
6:00 PM
Tulsa
Tulsa
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
09/30/16
North Texas Relays
vs North Texas Relays
Dallas, Texas
T
10/02/16
USF
at USF
Tampa, Fla.
12:00 PM
SMU
SMU
Athletics/Alumni Center
1:00 PM
GameTracker Video Tickets
10/06/16
Temple
Temple
CARL LEWIS COMPLEX
7:00 PM
GameTracker Video Tickets
UCF
at UCF
Orlando, Fla.
3:00 PM
10/07/16
Houston Pentathlon
Houston Pentathlon
CRWC NATATORIUM
3:00 PM
10/07/16
at HBU Invitational
Houston, Texas (HBU)
4:00 PM
10/08/16
Navy
at Navy
Annapolis, Md.
2:00 PM
Audio Tickets
10/08/16
Alvin Community College
vs Alvin Community College
Spring, Texas
10:00 AM
10/08/16
Texas State
vs Texas State
Spring, Texas
12:00 PM
10/08/16
Missouri State Invite
Springfield, Mo.
T
10/09/16
Navarro College
vs Navarro College
Spring, Texas
10:00 AM
10/09/16
San Jacinto College
vs San Jacinto College
Spring, Texas
2:00 PM
10/09/16
Uconn
Uconn
CARL LEWIS COMPLEX
1:00 PM
GameTracker Video Tickets
USF
at USF
Tampa, Fla.
12:00 PM
10/09/16
vs Jim West Challenge
The Woodlands, Texas (Fazio Course - Carlton Woods)
All Day
10/10/16
vs Jim West Challenge
The Woodlands, Texas (Fazio Course - Carlton Woods)
All Day
10/10/16
at Bayou City Collegiate Classic
Pearland, Texas (Golfcrest Country Club)
All Day
10/11/16
at Bayou City Collegiate Classic
Pearland, Texas (Golfcrest Country Club)
All Day
10/13/16
Cincinnati
at Cincinnati
Cincinnati, Ohio
6:00 PM
GameTracker
Cincinnati
Cincinnati
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
10/14/16
at Alabama Crimson Classic
Tuscaloosa, Ala.
9:00 AM
10/15/16
Tulsa
Tulsa
TDECU Stadium
TBA
GameTracker Audio Tickets
East Carolina
East Carolina
Athletics/Alumni Center
12:00 PM
GameTracker Video Tickets
10/16/16
East Carolina
at East Carolina
Greenville, N.C
12:00 PM
Tulane
Tulane
Athletics/Alumni Center
7:00 PM
GameTracker Video Tickets
10/20/16
Tulsa
Tulsa
CARL LEWIS COMPLEX
7:00 PM
GameTracker Video Tickets
10/20/16
vs ITA Texas Regionals
Waco, Texas
All Day
Memphis
at Memphis
Memphis, Tenn.
7:00 PM
10/21/16
vs ITA Texas Regionals
Waco, Texas
All Day
10/22/16
SMU
at SMU
Dallas, Texas
TBA
Audio Tickets
10/22/16
vs ITA Texas Regionals
Waco, Texas
All Day
10/23/16
Memphis
Memphis
CARL LEWIS COMPLEX
1:00 PM
GameTracker Video Tickets
10/23/16
vs ITA Texas Regionals
Waco, Texas
All Day
10/23/16
vs The Alamo Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/24/16
at Royal Oaks Intercollegiate
Dallas, Texas (Royal Oaks Country Club)
All Day
10/24/16
vs ITA Texas Regionals
Waco, Texas
All Day
10/24/16
vs The Alamo Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/25/16
at Royal Oaks Intercollegiate
Dallas, Texas (Royal Oaks Country Club)
All Day
10/25/16
vs The Alamo Invitational
San Antonio, Texas (Briggs Ranch Golf Club)
All Day
10/27/16
SMU
SMU
CARL LEWIS COMPLEX
7:00 PM
GameTracker Video Tickets
10/28/16
SMU
at SMU
Dallas, Texas
3:00 PM
SMU
at SMU
Dallas, Texas
7:00 PM
10/29/16
UCF
UCF
TDECU Stadium
TBA
GameTracker Audio Tickets
10/29/16
North Texas
at North Texas
Denton, Texas
12:00 PM
10/29/16
vs American Athletic Conference Championships
Cincinnati, Ohio
TBA
11/02/16
vs Quaterfinal Round
TBA
TBA
11/03/16
vs ITA National Indoors
Flushing, N.Y.
All Day
11/04/16
vs ITA National Indoors
Flushing, N.Y.
All Day
11/04/16
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Kaanapali Golf Club)
All Day
11/04/16
at Rice Invitational Day 1
Houston, Texas (Rice)
T
11/05/16
UNC Pembroke
UNC Pembroke
Hofheinz Pavilion
TBA
GameTracker
11/05/16
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Kaanapali Golf Club)
All Day
11/05/16
at Rice Invitational Day 2
Houston, Texas (Rice)
T
11/05/16
vs ITA National Indoors
Flushing, N.Y.
All Day
St. Edwards
St. Edwards
Hofheinz Pavilion
TBA
11/06/16
vs ITA National Indoors
Flushing, N.Y.
All Day
11/06/16
at Kaanapali Collegiate Classic
Lahaina, Maui, Hawai'i (Kaanapali Golf Club)
All Day
11/07/16
vs Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
All Day
11/08/16
vs Trinity Forest Invitational
Dallas, Texas (Trinity Forest Golf Club)
All Day
11/11/16
Morgan State
Morgan State
Hofheinz Pavilion
7:00 PM
GameTracker
11/11/16
vs NCAA South Central Regional
Fayetteville, Ark.
11:00 AM
11/12/16
Tulane
Tulane
TDECU Stadium
TBA
GameTracker Audio Tickets
11/12/16
at Western Refining College All-America Classic
El Paso, Texas (El Paso Country Club)
All Day
Southeastern Louisiana
Southeastern Louisiana
Hofheinz Pavilion
4:00 PM
11/13/16
at Western Refining College All-America Classic
El Paso, Texas (El Paso Country Club)
All Day
UNLV
at UNLV
Las Vegas, Nev.
8:00 PM
11/16/16
Angelo State
Angelo State
Hofheinz Pavilion
7:00 PM
GameTracker
11/17/16
Louisville
Louisville
TDECU Stadium
7:00 PM
GameTracker Audio Tickets
Long Beach State
at Long Beach State
Long Beach, Calif.
7:00 PM
11/18/16
Phil Hansel Invitational
CRWC NATATORIUM
T
11/19/16
vs NCAA Championships
Terre Haute, Ind.
11:00 AM
11/19/16
Phill Hansel Invitational
CRWC NATATORIUM
T
11/20/16
Phill Hansel Invitational
CRWC NATATORIUM
T
11/21/16
George Mason
vs George Mason
Estero, Fla. (Germain Arena)
6:30 PM
11/22/16
vs Kent State/South Dakota
Estero, Fla. (Germain Arena)
TBA
11/23/16
vs TBD
Estero, Fla. (Germain Arena)
TBA
Texas State
Texas State
Hofheinz Pavilion
TBA
11/25/16
Memphis
at Memphis
Memphis, Tenn.
TBA
Audio Tickets
Mercer
Mercer
Hofheinz Pavilion
TBA
11/26/16
Cornell
Cornell
Hofheinz Pavilion
TBA
GameTracker
11/29/16
LSU
at LSU
Baton Rouge, La.
TBA
UTRGV
at UTRGV
Edinburg, Texas
7:00 PM
12/03/16
vs TBD
TBD
11:00 AM
12/03/16
Prairie View A&M
Prairie View A&M
Hofheinz Pavilion
TBA
GameTracker
College of Charleston
College of Charleston
Hofheinz Pavilion
TBA
12/06/16
Arkansas
at Arkansas
Fayetteville, Ark.
TBA
Texas Tech
at Texas Tech
Lubbock, Texas
TBA
Rutgers
Rutgers
Hofheinz Pavilion
TBA
02/17/17
Wake Forest
Wake Forest
DARRYL & LORI SCHROEDER PARK
6:30 PM
02/18/17
Nicholls State
Nicholls State
DARRYL & LORI SCHROEDER PARK
6:30 PM
02/19/17
Wake Forest
Wake Forest
DARRYL & LORI SCHROEDER PARK
1:00 PM
02/19/17
vs Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
02/20/17
at Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
02/21/17
Houston Baptist
Houston Baptist
DARRYL & LORI SCHROEDER PARK
6:30 PM
02/21/17
at Allstate Sugar Bowl Intercollegiate Championship
New Orleans, La. (English Turn Country Club)
All Day
02/24/17
Missouri
vs Missouri
Corpus Christi, Texas (Whataburger Field)
2:00 PM
02/25/17
FIU
vs FIU
Corpus Christi, Texas (Whataburger Field)
11:00 AM
02/26/17
Texas A&M-Corpus Christi
vs Texas A&M-Corpus Christi
Corpus Christi, Texas (Whataburger Field)
3:00 PM
02/28/17
UT Rio Grande Valley
UT Rio Grande Valley
DARRYL & LORI SCHROEDER PARK
6:30 PM
03/03/17
Cal State Fullerton
Cal State Fullerton
DARRYL & LORI SCHROEDER PARK
6:30 PM

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