Neal Talmadge General Manager
Neal recently joined the Houston ISP Sports Network. Talmadge has spent the last 9 years with CBS Radio where he launched the Houston Texans Radio Network and was the acting DOS. Neal has also served as DOS at both the Houston Rockets Basketball Team and the Houston Aeros Hockey Club. A graduate of the University of Houston, Neal earned his undergraduate degree in Industrial Psychology.
Michael Sage Assistant General Manager
Mike joined the Houston ISP Sports Network as a Senior Account Executive
in January of 2009. Prior to joining ISP Sports, he worked as a
National Advertising Manager with Professional Sports Publications. He
started his career with the Tampa Bay Lightning of the National Hockey
League and serving as a Corporate Sales Account Executive for over four
years. Prior to the Lightning, Mike also gained experience in
operations with the PGA of America. A graduate of Florida State
University, Mike earned his degree in Sports Management with a business
minor in Marketing.
Alec Nguyen Senior Account Executive
Alec Nguyen is the newest member of the Houston ISP team, joining the company in May 2009. Nguyen comes to ISP after a successful stint with Office Depot, but also has experience in sports marketing having spent four years as a corporate account manager with the Tampa Bay Lightning (NHL) and Tampa Bay Storm (Arena Football League). He is a graduate of Ohio State and received a master's from Florida State
Any further questions or comments can be directed to Rob Stewart at rstewart5@UH.edu
Overview
DID YOU KNOW?
The Cougars have been to a bowl game for four consecutive years. Their 34-28 win over Air Force in the Armed Forces Bowl on December 31, 2008 was the program's first bowl win since 1980
When you join the Houston team as a corporate partner, you become an active
part of a vibrant university that is the one of the nation's premier metropolitan
research and teaching institutions.
At the same time, your affiliation with the Cougars brings you into the rewarding
world of intercollegiate athletics, where pursuit of championships coincides with
individual development of tomorrow's academic, business, and community leaders.
Since its establishment in 1927, Houston has excelled through a wide array of
academic and professional degree programs, a national research agenda and a vast
number of outreach programs. Located in one
of the nation's most vibrant and expansive cities.
Houston draws students from around the nation and
the world and is one of the most diverse college
campuses in the country, with only 38% of the
student body being Caucasian.
The Department of Athletics, along with ISP Sports,
is firmly committed to upholding the tradition and
excellence that has marked Houston throughout its
history. We welcome you to join us in that effort as
a member of our Cougar team.
OPPORTUNITIES
A myriad of opportunities exist in the Houston ISP Sports Network
marketing stable, including:
Statewide Radio
Stadium and Arena Signage
Promotional Licensing
Consumer and Event Promotions
Publications
Coaches Endorsements
Official Athletic Website
Customer Hospitality
Energy For Cougars
DID YOU KNOW?The University of Houston had the first person of Indian origin, Dr. Renu
Khatour, become President of the University of Houston System in January 2008.
In addition, Kevin Sumlin, hired as Head Football Coach in December 2007, will be
the first African-American ever to lead a Division I-A football program in the state of Texas.
COUGAR PRIDE
Cougar Pride is an organization of alumni, fans, former student-athletes, coaches and friends
joining together to provide current student-athletes with a first-class education and a chance
to excel in the classroom and on the playing field. Your corporate membership in Cougar
Pride will help supply scholarships for over 300 student-athletes in 16 collegiate sports.
ISP SPORTS
ISP Sports has been hired by the UH Athletic Department to help raise money through
corporate sponsorships. As the exclusive multi-media rights holder for Cougar Athletics, ISP
Sports is joining forces with Cougar Pride, the scholarship fundraising arm of UH Athletics, to
market the "Energy for Cougars" program.
ENERGY FOR COUGARS
The goal of this new program is to raise funds from the Houston Energy Community to help
finance Cougar Athletic Scholarships and to help offset additional UH Athletic Department
expenses. Your company's corporate sponsorship dollars would go toward providing
scholarships for our student-athletes, facility improvements, academic services, offsetting travel
expenses, and most importantly providing resources to shape the life of our student-athletes.
PARTNERS
Current Partners include Chevron, Constellation New Energy, Apache, FabEnCo, and
CenterPoint Energy. Each partner will donate $10,500 to UH through a sponsorship with ISP
Sports. Twenty percent of this sponsorship will go directly to Cougar Pride to fund scholarships
and $500 will go toward purchasing game tickets for disadvantaged youth. The
QUICK FACTS ABOUT THE UNIVERSITY
QUICK FACTS ABOUT THE UNIVERSITY
UH is the 3rd largest university in Texas with an enrollment of over 35,000 students
Only 38% of UH Undergraduates are Caucasian.
6,000 faculty and staff.
Over 80% of all UH Students remain in Houston after they graduate
The annual cost for a full scholarship is $16,400
With over 160,000 UH Alumni living in the Houston area, UH has the largest alumni base in
Houston - more than any other university including UT and A&M.
61% of UH Students come from within Harris County and 90% from the State of Texas
QUICK FACTS ABOUT UH ATHLETICS
UH is an All-Sports Member of Conference USA
653 All-Americans
17 NCAA Team Championships
57 NCAA Individual Championships
76 Conference Championships
130 Post-Season Berths
15 Bowl Game Appearances
5 Trips to the Final Four
53 Olympians
16 Olympic Gold Medal Winners
Radio
The Houston ISP Sports Network can be heard on the 50,000-watt 790 AM, Houston, Texas. KBME can be heard in Harris, Brazoria, Galveston, Chambers, Liberty, Fort
Bend, Montgomery, Waller, Austin, Grimes and San Jacinto counties
Football
One (1) Sponsor Mention in "Energy For Cougars" Listing of companies that support the Cougars
One Mention per game, 12 mentions total
Men's Basketball
One (1) Sponsor Mention in "Energy For Cougars" Listing of companies that support the Cougars
One Mention per game, 12 mentions total
COACH'S CALL-IN SHOW RADIO BROADCAST
All Coaches Call-In Shows can be heard on KBME 790 from 7pm to 8pm Thursday nights
One (1) Sponsor Mention in "Energy for Cougars" Listing of companies that support the Cougars
Twenty-One (21) broadcasts on KBME 790
One mention per show, 21 mentions total from September-March
Football and Print
Robertson Stadium
Home of the Houston Cougar Football Team and MLS Houston Dynamo. Approximately 30 home events with 550,000 fans annually.Video Board Feature
Your Company will be mentioned in PA Reading and Showing of "Energy For Cougars" on Video
Board during each home football game.
Print OFFICIAL FOOTBALL GAME PROGRAM
COUGAR FOOTBALL MAGAZINE
One (1) full-page, four color program ad
Company logo recognition as a founding
Partner of Energy for Cougars inside a half-page, four color program ad
Six (6) total issues
Annual circulation of 10,000 with an estimated readership of 28,000 (based on industry
One (1) featured article about Energy for Cougars inside a selected issue
OFFICIAL ATHLETICS MAGAZINE
COUGAR TRACKS
Annual circulation 30,000
Mailed directly to the home/business of Cougar Pride donors and athletic corporate sponsors.
These are considered the most loyal, most affluent fans of the Houston Cougars
Company logo recognition as a founding Partner of Energy for Cougars inside a half-page, 4- color ad
Four (4) total issues
Merchandising and Cougar Pride
By being a member of "Energy for Cougars", your company will also be listed as a corporate donor for Cougar Pride.
MERCHANDISE
Tickets
One Hundred (100) single game tickets to a select football game to be distributed to
disadvantaged youth in the Houston area.
Your company will receive recognition for this donation during the game on the video board
Two (2) Football Season Tickets
One (1) Football VIP Parking Pass
COUGAR PRIDE
All-America Club Membership As a founding partner of Energy for Cougars, your company will receive All-America Club
membership in Cougar Pride including:
Membership Decal
Cougar Tracks Subscription
Recognition in Game Programs
10% Discount in Gift Shop
VIP Parking for Football
Cougar Pride Seating at Football
Media Guide
Preseason Football & Basketball Preview
Football & Basketball Pre-game Reception
Sponsor Testimonials
What our clients are saying about us
"The support, suggestions and follow up provided by ISP Sports for the events we have
sponsored at their campuses has truly helped make our events successful.
ISP Sports is willing to work closely with New York Life to make our events are as
successful as possible. ISP listens to our ideas and is willing to adapt the services being
offered to meet our goals and objectives.
ISP Sports understands our goals and objectives and the results we seek from the
different advertising and sponsorships we do through them. Knowing that they understand
and "get" what we are trying to accomplish creates an environment of collaboration, support,
enthusiasm and trust that makes the relationship successful. This is incredibly important to
New York Life in their on-campus recruiting and branding efforts."
- Kirsten McKaskle, Director, Agency College Recruiting
"Administaff has been involved with ISP Sports at the University of Houston for several years. Our
involvement has ranged from title sponsoring the Bayou Bucket, an annual football game between
the University of Houston and Rice University, to sponsorship and tickets to all major sports at the
University.
My experience with ISP Sports has been extremely positive. The value we receive from our
relationship with ISP and the University is outstanding. Their willingness to develop program that
meet the needs at Administaff has made the decision to continue our involvement with them an easy
one. In fact, we intend to increase our financial commitment to the University in 2008."
- Jay Mincks, Executive Vice President, Sales and Marketing
The Cougar Game Day Television Show airs on Saturday mornings from 9-9:30 am on
KTBY-TV Channel 55. The show airs 2 additional times on FSN Houston throughout
the week.
The Houston ISP Sports Network can be heard on the 50,000-watt 790 AM, Houston, Texas. KBME can be heard in Harris, Brazoria, Galveston, Chambers, Liberty, Fort
Bend, Montgomery, Waller, Austin, Grimes and San Jacinto counties
Home of the Houston Cougar Football Team and MLS Houston Dynamo.
Approximately 30 home events with 550,000 fans annually.
Video Board Static Panels
Only four sponsorships are available on this highly exclusive signage opportunity
Your logo will appear on one (1) of six panels located below or on either side of the video screen.
Approx. upper panel size: 8'H x 8'W
Approx. lower panel size: 8'H x 8'W
Cougar Vision Replays
Presenting sponsor of approximately eight replays per home game
Be one of three showcased companies capable of highlighting your media message to UH fans
Video Board Feature
Entitlement of one (1) unique video board feature per home game
For example starting line-ups, fan contest, trivia, player of the game, etc.
Includes opening and closing billboard
Concourse Entrance Signage (In Stadium)
Four (4) 18" x 48" panels with an opportunity to place sponsor logo on a 1'1/2" x 4' space
Signs located on concourse entrances and are visible from inside Robertson Stadium
South Video Board LED Signage
One (1) of five sponsors
4'9"H x 18" W, 56 x 512 pixel matrix, 23MM High Resolution Graphics, 16.7M colors
Signage is permanent and rotates during all UH football and MLS Houston Dynamo home games
All American Main Entrance Banners
Exclusive logo placement on eight (8) consensus All-American banners
Banners to be appear inside both main entrances on each side of Robertson Stadium
Vertical Banners will be 36"W x 76" H Sponsor logo placement to be 24"W x 6" H )
North Scoreboard Static Panels
One (1) of four 4'H x 14'W backlit panels on north end zone scoreboard
Field Level End Zone Static Panels
One (1) of six 4'H x 20"w backlit panels at field level behind each end zone
Fascia Static Panel
Your corporate logo will appear on one (1) of ten backlit panels on the facade located beneath the
luxury box suite windows
Approx. panel size: 4'H x 10'W
Coaches Headsets
Logo placement in up to four colors on all the coaches headset
Field Wrap
Sponsor logo on a 6'H x 300' W wrap around the stadium
Hofheinz Pavilion
Home to the men's and women's basketball teams.
Total 2007 attendance was 350,000 and the average was 5,300 per game.
Cougar Vision Replays
Presenting sponsor of approximately ten replays per home game
Be one of three showcased companies capable of highlighting your media message to UH fans.
Video Board Feature
Entitlement of one (1) unique video board feature per home game
For example starting line-ups, fan contest, trivia, player of the game, etc.
Includes opening and closing billboard
Scoreboard Tri-Vision Panels
Logo will appear on one (1) of the four tri-vision rotational panels on all four sides of
the center hung scoreboard
This prime location also provides additional media attention
Approx size 3'H x 3'W
Goal Pad Covers
Your logo may be displayed on the upper or lower portion of both goal pads giving
The residual television and photographic exposure are enormous
Approx Upper size: 56"H x 10"W
Approx Lower size: 12"H x 24"W
Team Bench Chairbacks
Chair backs of all Hofheinz Pavilion floor-level seats with your logo in up to four (4) colors
Team Bench Kickplates
Team Kickplates beneath each chair on both team benches
Provides high visibility to UH fans
Courtside Rotational Signage
The sixty-foot scorer's table consists of six ten-foot units
Each display can be screened with your logo/message in your own identifiable
corporate colors to make your unique ad
Ball Boy Sponsorship
One sponsorship of all uniforms worn by ball boys
Each shirt back can be screened with your logo
Approx. logo size: 6"H x 12"W
Arena Signage
Your corporate logo will appear on one (1) double-sided backlit sign visible from in the arena and
from the concourse
Approx. logo size: 4"H x 10"W
Hall of Fame Signage
Affiliate your brand with Cougar Stars of the past including Michael Young, Elvin Hays, Clyde
Drexler, and Hakeem Olujawon on a 3'W x 6'H backlit sign on the concourse
Cougar Field
Home to the Cougars baseball team
Average attendance 1,263 per game, and there are 29 home games in 2008.
Scoreboard Panels
One (1)of three panels on the main scoreboard
Approx Upper size: 15'H x 12'W
Approx Lower size: 6'H x 12'W
Award Board
Logo displayed in up to four colors on one (1) of three backlit panels
Approx size: 3 'H x 10 ' W
Outfield Wall Sign
One (1) 8'H x 16'W sign located on outfield wall
Cougar Vision Feature
Entitlement of one (1) unique video board feature per home game
For example starting line-ups, fan contest, trivia, player of the game, etc.
Includes opening and closing billboard
Game Day Promotions
You can have your own Corporate Hospitality event prior to Cougar football games. This is the perfect way to entertain your clients,
employees, family and friends.
Corporate Hospitality
Private, tent-covered location near Robertson Stadium
Hospitality includes tables, chairs, food and non- alcoholic beverages, signage on tent and game tickets
Signage to be provided by sponsor
Game-Day Promotions
Opportunity for product display, sampling, contest or couponing in and around Robertson Stadium
as mutually agreed upon for a single home game or for the season
"I wanted to share with you some of the great results that State Farm has had with
University of Houston and our event marketing efforts compared with other venues and
particularly Universities that we are involved in this Fall.
As you know, our event marketing consisted of a tent/inflatable and agents to work the
booth to garner leads. We measure results from the leads we garner. For each of the U of H
games that we did this at, we garnered 300+ leads at each one. On average with all of our
Universities (TCU, SMU, UNT, TT, Baylor, SFA, Texas State, WTAMU, UT, UTEP, and yet to be
done TAMU) we are garnering 200 leads per event.
What made the event at U of H so successful was the family atmosphere, tailgating area that
makes it conducive for people to come and relax prior to the game and the diversity of the
students/fans that make pre-game events lively.
We appreciate all that you have done and continue to do for State Farm with the little extras
that make this partnership premier."
- Angela Ward, State Farm-Texas Marketing
Notes:
1) If you are having problems viewing this page, please
download the latest version of Adobe Acrobat Reader and
install the newest version of the Acrobat plug-in for your browser. This is
a free download.
2) To Print: Open complete version and then click on the "Printer" icon (second icon from the left) in the .pdf toolbar.
Presenting title of one (1) home football, basketball, or baseball game
Including advance and game-day radio/TV publicity, game tickets, sky suite tickets including food
& beverage, public address announcements, logo recognition on video board, opportunity for
game-day promotion (signage and items for distribution to be provided by sponsor), corporate
name on ticket face, official game ball sponsor recognition, and logo on program cover
Internet
INTERNET - www.UHCougars.com
233,200 Unique visitors/month; 2,200,000 Page views/month
Banner Advertising Run
Advertising run throughout www.UHCougars.com providing fans with a link to sponsor's website
IAB Standard ad units - 728 x 90, 300 x 250 and 120 x 600
Official On-Line Partner
Premium identification as an Official Online Partner with branding on every page
All elements of Content Sponsorship level, plus category exclusivity
Inclusion in one email newsletter per quarter
Content Sponsorship Level
Presenting sponsorship of a unique content feature / interactive promotion
Permanent text link under the "promotions" navigational bar throughout the entire site with a direct
link to promotional page
1,000,000 guaranteed leaderboard impressions to promote content feature
Promotional text and link included in weekly e-newsletter
Travel Center
Custom designed placement within the site's Travel Channel
Included in two (2) email newsletters throughout the year
Print
Print packages are available in various size and color options
and may include season tickets and parking passes.
Football Program
Programs are distributed at all regular season game, distribution approximately 15,000 per game
Full-Page Ads
Half-Page Ads
Quarter-Page Ads
Basketball Program
Programs distributed at all regular season games, distribution approximately 3,000 per game
Full-Page Ads
Half-Page Ads
Official Athletics Magazine "Cougar Tracks"
Full-Page Ads
Half-Page Ads
Quarter-Page Ads
Team Poster
Football
Men's & Women’s Basketball
Baseball & Olympic Sports
Schedule Cards /Magnets
Football
Men's Basketball
Women's Sports
Baseball
Ticket Back Sponsorship
Exclusive sponsorship of game tickets
Five (5) varsity sports available
Logo and/or offer will appear on reverse panel
Ticket Envelopes
Exclusive Sponsorship
Logo on 10,000 direct mail season ticket envelopes or will call envelopes
Season Ticket Brochure
Exclusive Sponsorship with four color logo on 10,000 football brochures
Sponsor Testimonials
What our clients are saying about us
"The support, suggestions and follow up provided by ISP Sports for the events we have
sponsored at their campuses has truly helped make our events successful.
ISP Sports is willing to work closely with New York Life to make our events are as
successful as possible. ISP listens to our ideas and is willing to adapt the services being
offered to meet our goals and objectives.
ISP Sports understands our goals and objectives and the results we seek from the
different advertising and sponsorships we do through them. Knowing that they understand
and "get" what we are trying to accomplish creates an environment of collaboration, support,
enthusiasm and trust that makes the relationship successful. This is incredibly important to
New York Life in their on-campus recruiting and branding efforts."
- Kirsten McKaskle, Director, Agency College Recruiting
"Administaff has been involved with ISP Sports at the University of Houston for several years. Our
involvement has ranged from title sponsoring the Bayou Bucket, an annual football game between
the University of Houston and Rice University, to sponsorship and tickets to all major sports at the
University.
My experience with ISP Sports has been extremely positive. The value we receive from our
relationship with ISP and the University is outstanding. Their willingness to develop program that
meet the needs at Administaff has made the decision to continue our involvement with them an easy
one. In fact, we intend to increase our financial commitment to the University in 2008."
- Jay Mincks, Executive Vice President, Sales and Marketing
